Creativity Is Whole-Life Engagement

You can’t engage with a creative process and not engage other processes. When you are exploring and unveiling, your emotions get hooked, your intellect gets hooked, and your deepest beliefs about life get hooked. If creativity is nurtured well and allowed to grow, it will grab onto your life in multiple ways.

– from “The Soul Tells a Story: Engaging Creativity with Spirituality in the Writing Life” by Vinita Hampton Wright Loyola Press

 

“Influencers share stories because they want to build bonds with people”

In his book Fizz, word-of-mouth marketing expert Ted Wright concludes that those who ignite content are intrinsically motivated. “Influencers share stories because they want to build bonds with people. For them, that is the reward, and it comes from a place deep within them. If they think what you’re selling will be interesting to people they know, that is all the motivation they need. You cannot buy their interest—or their approval—with discounts or rewards.”

 

– from “The Content Code” by Mark Schaefer

 

 

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