Harnessing the sharing of the crowd will often take you further than you think, and it is almost always the best place to start.
We have barely begun to explore what kinds of amazing things a crowd can do. There must be two million different ways to crowdfund an idea, or to crowdorganize it, or to crowdmake it. There must be a million more new ways to share unexpected things in unexpected ways.
In the next three decades the greatest wealth – and more interesting cultural innovations – lie in this direction. The largest, fastest growing, most profitable companies in 2050 will be companies that will have figured out how to harness aspects of sharing that are invisible and un appreciated today. Anything that can be shared – thoughts, emotions, money, health, time – will be shared in the right conditions, with the right benefits. Anything that can be shared can be shared better, faster, easier, longer, and in a million more ways than we currently realize. At the point in our history, sharing something that has not been shared before, or in a new way, is the surest way to increase its value.
– from “The Inevitable” By Kevin Kelly