Like it or not, Facebook advertising is one of the most effective means of growing your following and establishing a platform that impresses publishing houses.  This has become increasingly important, as the size of your following is now a crucial criteria for getting a book deal. In this live webinar you will see a step-by-step demonstration of how to set up effective Facebook ads, and look at the performance of Facebook ads that have already run. Since this topic is new to many authors, you are encouraged to ask MANY questions!

The webinar takes place on Monday July 27 at 1 PM Eastern via Zoom and is led by Brian Allain. Since this is the first time that this webinar is being offered, and I don’t know how many questions will be asked, I’m not sure how long it will last.  My best guess is between 30-60 minutes. A recording of the seminar will be available to attendees for 2 months following the seminar.

Class size will be limited, so sign up early.

Registration Now Open! Click on this link to pay now – only $49 (credit card, debit card, PayPal, or PayPal Credit are accepted; all payments are processed through PayPal). After you pay, an email confirmation will be sent to the name and email address you enter into PayPal (or the one associated with your PayPal account) within 5 days. After you register we will email you the Zoom link.

All seminar information is subject to change.


Brian Allain leads Writing for Your Life, a resource center for spiritual writers, and provides marketing services for authors and companies through Who Are You Trying To Serve? His work includes the Publishing in Color conference series, which is intended to increase the number of books published by spiritual writers of color, who have been under-represented in terms of the number of books published.  Brian also leads the team that produces Compassionate Christianity. Previously Brian served as Founding Director of the Frederick Buechner Center where he led the launch of Mr. Buechner’s online presence and established several new programs and strategic partnerships. Brian has developed and led spiritual writers conferences at Princeton Theological Seminary, Drew Theological Seminary, Western Theological Seminary, Belmont University, New Brunswick Seminary, and several churches. He led the DIY-publishing effort for the book Buechner 101: An Introduction to Frederick Buechner, in collaboration with Anne Lamott. All of this is a second career, coming after successful business and technology leadership in high-tech. Brian has an MBA from the Wharton School of Business at the University of Pennsylvania, where he was designated a Palmer Scholar, their highest academic award.