by Jacqueline Deval – TarcherPerigee

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For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity–totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:

  • Effective networking
  • Defining a target readership
  • Creating pitches for talk shows
  • Getting media coverage
  • Utilizing the Internet and other outlets
  • Preparing for interviews and tours
  • Hiring an independent publicist

With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.