Marketing tips, Writing tips My favorite quote about creating content by Mark Schaefer https://businessesgrow.com/2021/11/03/quote-about-creating-content/
Marketing tips, Writing tips The debased currency of public discourse is what is available to them Remote as we may think we are from the horrors of the German propaganda machine, the applicability of Steiner’s concern to the condition of contemporary American English may be obvious…
Marketing tips What’s the difference between thought leaders and a personal brand? by Mark Schaefer https://businessesgrow.com/2021/10/25/thought-leaders/
Marketing tips, Publishing tips, Writing tips We tend to forget the luck that is the wind at our backs Chilean sociologists Mario Molina and Mauricio Bucca noticed that when their friends played a card game that was totally based on chance, they insisted that their winning streak was based…
Marketing tips, Writing tips The consequences of language abuse Warnings about the consequences of language abuse have been issued before. George Orwell in 1946 and George Steiner in 1959 lamented the way that language, co-opted and twisted to serve…
Marketing tips Five ways to build your audience through Twitter-related tactics Here are five ways to build your audience through Twitter-related tactics: Mine Twitter Lists. Once you’re on Twitter for a while, you’ll notice that people place you on public lists.…
Marketing tips, Publishing tips, Writing tips By the time I’m 15 or 16 years old, I knew the entire mechanics of a record company Kristian Bush is one of Nashville’s most prolific singer-songwriters and is best known for being one half of the Grammy-winning, multi-platinum band Sugarland. Kristian told me that a mashup of…
Marketing tips How do you build a personal brand when your life is in chaos? by Mark Schaefer https://businessesgrow.com/2021/10/18/life-is-in-chaos/
Marketing tips, Publishing tips, Writing tips Success is a collection of events Researcher Frans Johansson codified this mysterious idea that every success starts with a “click moment” - a collision of people and ideas and circumstances that creates your one small advantage.…
Marketing tips, Publishing tips, Writing tips Look it up If the commonplace book tradition tells us that the best way to nurture hunches is to write everything down, the serendipity engine of the Web suggests a parallel directive: look…
Marketing tips, Publishing tips, Writing tips The formula The formula from the (Tim) Ferriss case study and my research is the recipe we’ll follow for the rest of the book. If we aren’t born into Cumulative Advantage, we…
Marketing tips Five significant trends that point to marketing’s future by Mark Schaefer https://businessesgrow.com/2021/09/20/marketings-future/
Marketing tips, Publishing tips, Writing tips How to Make A Great First Impression When people meet your brand, it’s as though they are meeting a person. They’re wondering if the two of you will get along, whether you can help them live a…
Marketing tips, Publishing tips, Writing tips Cultivating serendipity While the creative walk can produce new serendipitous combinations of existing ideas in our heads, we can also cultivate serendipity in the way that we absorb new ideas from the…
Marketing tips, Writing tips Commonplacing Scholars, amateur scientists, aspiring men of letters - just about anyone with intellectual ambition in the seventeenth and eighteenth centuries was likely to keep a commonplace book. The great minds…
Marketing tips, Publishing tips, Writing tips Will I Let My Age Limit My Stage? by Patricia Raybon https://www.incourage.me/2021/08/will-i-let-age-limit-my-stage.html
Marketing tips, Writing tips It makes a difference where and when we grew up Malcolm Gladwell brings the Matthew Effect to popular attention in his book Outliers, which I warmly recommend. Gladwell blows apart the fanciful notion of rags-to-riches success. “People don’t rise from…
Marketing tips, Writing tips Breakthroughs usually take time to develop The snap judgments of intuition - as powerful as they can be - are rarities in the history of world-changing ideas. Most hunches that turn into important innovations unfold over…
Marketing tips What is Cumulative Advantage? Since Merton’s original paper debuted more than 50 years ago, the Matthew Effect is also more commonly referred to as Cumulative Advantage. The most accepted description of this idea is…
Marketing tips, Publishing tips, Writing tips Both environments are dense, liquid networks A metropolis shares one key characteristic with the Web: both environments are dense, liquid networks where information easily flows along multiple unpredictable paths. Those interconnections nurture great ideas, because most…
