Marketing tips, Writing tips Truth-telling is difficult Truth-telling is difficult because the varieties of untruth are so many and so well disguised. Lies are hard to identify when they come in the form of apparently innocuous imprecision,…
Marketing tips, Publishing tips, Writing tips Five life lessons from 40 years in the marketing world More helpful thoughts from Mark Schaefer https://businessesgrow.com/2022/05/02/life-lessons/
Marketing tips, Publishing tips, Writing tips Bursting through the seam A Bloomberg analysis found that of the 100 richest people in the world, eight had no college education or inherited family wealth - no obvious Cumulative Advantage. There was one…
Marketing tips, Writing tips Slant vs. Bias I’ve been struck by how often slant is confused with bias - as though having a point of view, a set of assumptions, or a firmly held opinion is in…
Marketing tips “Hire” This Question to Bring Lift to Your Marketing by Keith Reynold Jennings https://businessesgrow.com/2021/05/26/lift-to-your-marketing/
Marketing tips More marketing insights from Mark Schaefer’s Uprising event A couple of days ago I posted an article by Mark Schaeffer summarizing his 2022 "The Uprising" event, which contained many very insightful thoughts about how marketing is evolving, being…
Marketing tips Highlights from the world’s best marketing event Mark Schaefer recently held one of his annual The Uprising events, and was kind enough to share several insights. A few of my own takeaways from his article are below.…
Marketing tips, Publishing tips, Writing tips Relentlessly search If you dig deeply into the source of profitability for most companies today, you’ll find that it’s based on the fact that they’ve created a monopoly of time, space, or…
Marketing tips Finding the Seam Today businesses and entrepreneurs need an active framework for setting strategic direction more like American football. These teams fixate on exploiting any space on the field that is underdefended, even…
Marketing tips, Publishing tips Why Authors Didn’t Use to Need Platforms by David Morris, Lake Drive Books https://lakedrivebooks.com/2022/02/10/why-authors-didnt-use-to-need-platforms/
Marketing tips “Fear not.” We the readers are astonished by these words no less than the boy Fred Buechner was astonished by the revelation of his brother’s feelings. How so like Tony Abbott’s taking…
Marketing tips, Publishing tips, Writing tips Is the dog barking? One of the great honors of my life was studying under the great American author and consultant Peter Drucker, perhaps the most respected business strategist in history. He would teach…
Marketing tips, Publishing tips, Writing tips Innovation through the strength of weak ties In the late nineties, a Stanford Business School professor named Martin Ruef decided to investigate the relationship between business innovation and diversity. Ruef was interested in the coffeehouse model of…
Marketing tips, Writing tips Combining boxes Plan a brainstorming session with at least 10 diverse people. Really shake up the diversity in every way you can. And the more people involved the better. I’ve done this…
Marketing tips, Writing tips Be sober, be watchful Those of us who preach and teach and minister to each other need to focus on words more explicitly, intentionally, and caringly as part of the practice of our trade.…
Marketing tips, Writing tips The simplest composite of my audience One of the things I do, even in editing, is google the topic I am working on and see who is saying what about it. Then I check out who…
Marketing tips, Writing tips A highly developed discourse of justification Because of the immense influence that English wields around the globe, those of us who speak English have tremendous power and consequently tremendous responsibility. The legacy of the English Bible…
Marketing tips, Publishing tips, Writing tips Who are you writing this book for? Many times, when we discuss our writing projects, we verbally articulate who we are writing for, but when we take a closer look, sometimes it’s hard to match whom we…
Marketing tips, Publishing tips, Writing tips Bumping into something I once had the opportunity to interview the great writer and historian Walter Isaacson. He has written incredible books on intellectual giants - Steve Jobs, Albert Einstein, Benjamin Franklin -…
Marketing tips, Writing tips Seven daily habits to make you a more consistent content creator by Mark Schaefer https://businessesgrow.com/2021/11/29/consistent-content-creator/
