Marketing tips What is Cumulative Advantage? Since Merton’s original paper debuted more than 50 years ago, the Matthew Effect is also more commonly referred to as Cumulative Advantage. The most accepted description of this idea is…
Marketing tips, Publishing tips, Writing tips Both environments are dense, liquid networks A metropolis shares one key characteristic with the Web: both environments are dense, liquid networks where information easily flows along multiple unpredictable paths. Those interconnections nurture great ideas, because most…
Marketing tips, Publishing tips, Writing tips The Principle of Cumulative Advantage The Principle of Cumulative Advantage states that once a person gains a small advantage over others in their field, that advantage will compound over time into increasingly larger advantages. But…
Marketing tips, Writing tips What kind of environment creates good ideas? All of us live inside our own private versions of the adjacent possible. In our work lives, in our creative pursuits, in the organizations that employ us, in the communities…
Marketing tips The two key business questions every website must answer by Mark Schaefer https://businessesgrow.com/2021/06/14/key-business-questions/
Marketing tips Requirements to be the guide The two things a brand must communicate to position themselves as the guide are EmpathyAuthority from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
Marketing tips A collection of existing parts In the early 1920s, two Columbia University scholars named William Ogburn and Dorothy Thomas decided to track down as many multiples as they could find, eventually publishing their survey in…
Marketing tips, Writing tips What’s the Gift? by David duChemin, from The Audience Academy, a bi-weekly email for artists, creatives and makers. I think the reason so many creative people get hung up on marketing is because…
Marketing tips, Writing tips The Story Is Not About Us The larger point here is simple: the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the…
Marketing tips External, internal and philosophical problems Let’s look at how some successful brands we all know about have positioned the purchasing of their products as the resolution to external, internal and philosophical problems. TESLA MOTOR CARS:…
