Marketing tips, Publishing tips, Writing tips What should you look for in a mentor? What should you look for in a mentor, a person to accompany you on your creative journey? Here are some ideas, but this is certainly not an exhaustive list. Someone…
Marketing tips BE LIKE BEZOS No industry is experiencing more calamitous disruption than retail. Specifically, Amazon is reinventing commerce, customer experience, and the rules of consumer engagement. At first glance, Amazon appears to be the…
Marketing tips, Writing tips In every line We tell our clients the same thing my filmmaker friends told me when I was writing screenplays: anything that doesn’t serve the plot has to go. Just because a tagline…
Marketing tips Proudly Unreachable Let’s go back to the soap story for a moment. What does it reveal about the inevitable next rebellions? Here are five clues: My young friend built an emotional attachment…
Marketing tips What the heck is going on here? I was visiting some young friends in my hometown of Knoxville, Tennessee, enjoying a lovely summer evening with steaming food and cold refreshments. When I visited their bathroom, I noticed…
Marketing tips Why Social Media Matters for Spiritual Writers As an author or author-to-be, social media is VERY important to you for many great reasons: First and most importantly, that is where your audience is! Jesse James was famously…
Marketing tips, Writing tips The Three Crucial Questions So how do we make the story our company is telling clear? Remember, the greatest enemy our business faces is the same enemy that good stories face: noise. At no…
Marketing tips, Writing tips Story in a Nutshell Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their…
Marketing tips, Publishing tips, Writing tips Integrity: Just Yes or No “Let your word be ‘Yes, Yes’ or ‘No, No’; anything more than this comes from the evil one.” —Matthew 5:37 Jesus understood that the more we talk, the less clear…
Marketing tips, Writing tips Critical for connecting with customers When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living,…
