Marketing tips, Publishing tips, Writing tips Who are you and why are you the person to write this book? We started this work to uncover the hook of your book. Now we’re going to build on it. This will also lead beautifully into creating the outline for your book.…
Marketing tips, Publishing tips, Writing tips Low trust is the greatest cost in life and in organizations Low trust causes friction, whether it is caused by unethical behavior or by ethical but incompetent behavior (because even good intentions can never take the place of bad judgment). Low…
Marketing tips, Publishing tips, Writing tips Your Elevator Pitch Once people know that you’ve written a book, you’ll get asked a million times, “Hey, what’s your book about?” Most who ask this are only half-heartedly interested so you have…
Marketing tips, Publishing tips, Writing tips …unless you’re passionate about it I love this quote from Tom Peters as he revealed the inspiration for his landmark book In Search of Excellence: “I didn’t know what I was doing when I wrote…
Marketing tips, Publishing tips, Writing tips If you don’t have your audience nailed down, what can you do? Consider your ideal client for your business. If you’re writing a book associated with your business, then it makes sense to write a book that is perfectly positioned to appeal…
Marketing tips, Publishing tips, Writing tips Six considerations If you’re devoting a meaningful portion of your life to launching a new idea, why not give yourself the best chance to succeed and do some homework first? That requires…
Publishing tips Potential Costs for Self-Publishing Developmental editing (comes before writing in some cases and includes developing the theme, target audience, tone, outline, chapter organization, etc.; may also include substantive editing) - from $3500Substantive/content editing/book doctoring…
Marketing tips, Publishing tips, Writing tips Who is your audience? When people hand me a proposal or manuscript for a nonfiction book or article and ask me for an editorial opinion, we’ll talk about several issues, but I have one…
Marketing tips, Publishing tips, Writing tips 10 Ideas about the Future of Content Marketing a very important article by Mark Schaefer https://businessesgrow.com/2022/05/23/10-ideas-about-the-future-of-content-marketing/
Marketing tips, Publishing tips, Writing tips Is this an opportunity? Is there a seam opening up right now for you and your ideas? To find out, there are three questions you need to answer: Is the opportunity you’ve discovered undefended,…
Marketing tips, Publishing tips, Writing tips Five life lessons from 40 years in the marketing world More helpful thoughts from Mark Schaefer https://businessesgrow.com/2022/05/02/life-lessons/
Publishing tips A couple of thoughts on traditional vs. self publishing Intellectual property is an enormous asset, and when you sign a traditionally published deal, you are giving it to someone else. And here’s the thing: You cannot control what ultimately…
Marketing tips, Publishing tips, Writing tips Bursting through the seam A Bloomberg analysis found that of the 100 richest people in the world, eight had no college education or inherited family wealth - no obvious Cumulative Advantage. There was one…
Marketing tips, Publishing tips, Writing tips Relentlessly search If you dig deeply into the source of profitability for most companies today, you’ll find that it’s based on the fact that they’ve created a monopoly of time, space, or…
Publishing tips, Writing tips My Fourteen Semi-Brilliant Quotations for Working Authors by Jay Payleitner “IF YOU WRITE, GO AHEAD AND CALL YOURSELF A WRITER.” “IF YOU CALL YOURSELF A WRITER, EMBRACE WRITING OF ALL KINDS.”“DOING SOMETHING WELL LEADS TO MORE CHANCES TO…
Publishing tips What Is The Right Word Count for Your Book? Here is my quick-reference guide to common word count ranges so you can know what to aim for depending on the genre you are writing in. Ebook-only Promo I may…
Marketing tips, Publishing tips Why Authors Didn’t Use to Need Platforms by David Morris, Lake Drive Books https://lakedrivebooks.com/2022/02/10/why-authors-didnt-use-to-need-platforms/
Marketing tips, Publishing tips, Writing tips Is the dog barking? One of the great honors of my life was studying under the great American author and consultant Peter Drucker, perhaps the most respected business strategist in history. He would teach…
Marketing tips, Publishing tips, Writing tips Innovation through the strength of weak ties In the late nineties, a Stanford Business School professor named Martin Ruef decided to investigate the relationship between business innovation and diversity. Ruef was interested in the coffeehouse model of…
Publishing tips Everyone Tells Me I Should Write My Story: Should I? by Margot Starbuck Have friends and family told you that you should write a book about your story? If you have a very unique and compelling life story, it’s possible…
