Marketing tips, Publishing tips, Writing tips Five life lessons from 40 years in the marketing world More helpful thoughts from Mark Schaefer https://businessesgrow.com/2022/05/02/life-lessons/
Publishing tips A couple of thoughts on traditional vs. self publishing Intellectual property is an enormous asset, and when you sign a traditionally published deal, you are giving it to someone else. And here’s the thing: You cannot control what ultimately…
Marketing tips, Publishing tips, Writing tips Bursting through the seam A Bloomberg analysis found that of the 100 richest people in the world, eight had no college education or inherited family wealth - no obvious Cumulative Advantage. There was one…
Marketing tips, Publishing tips, Writing tips Relentlessly search If you dig deeply into the source of profitability for most companies today, you’ll find that it’s based on the fact that they’ve created a monopoly of time, space, or…
Publishing tips, Writing tips My Fourteen Semi-Brilliant Quotations for Working Authors by Jay Payleitner “IF YOU WRITE, GO AHEAD AND CALL YOURSELF A WRITER.” “IF YOU CALL YOURSELF A WRITER, EMBRACE WRITING OF ALL KINDS.”“DOING SOMETHING WELL LEADS TO MORE CHANCES TO…
Publishing tips What Is The Right Word Count for Your Book? Here is my quick-reference guide to common word count ranges so you can know what to aim for depending on the genre you are writing in. Ebook-only Promo I may…
Marketing tips, Publishing tips Why Authors Didn’t Use to Need Platforms by David Morris, Lake Drive Books https://lakedrivebooks.com/2022/02/10/why-authors-didnt-use-to-need-platforms/
Marketing tips, Publishing tips, Writing tips Is the dog barking? One of the great honors of my life was studying under the great American author and consultant Peter Drucker, perhaps the most respected business strategist in history. He would teach…
Marketing tips, Publishing tips, Writing tips Innovation through the strength of weak ties In the late nineties, a Stanford Business School professor named Martin Ruef decided to investigate the relationship between business innovation and diversity. Ruef was interested in the coffeehouse model of…
Publishing tips Everyone Tells Me I Should Write My Story: Should I? by Margot Starbuck Have friends and family told you that you should write a book about your story? If you have a very unique and compelling life story, it’s possible…
Marketing tips, Publishing tips, Writing tips Who are you writing this book for? Many times, when we discuss our writing projects, we verbally articulate who we are writing for, but when we take a closer look, sometimes it’s hard to match whom we…
Marketing tips, Publishing tips, Writing tips Bumping into something I once had the opportunity to interview the great writer and historian Walter Isaacson. He has written incredible books on intellectual giants - Steve Jobs, Albert Einstein, Benjamin Franklin -…
Marketing tips, Publishing tips, Writing tips An Energetic Quest Maybe you’re thinking these random moments are pure luck, a mystical force beyond your control - unless you’re a Jedi master. But there are specific actions you can take to…
Marketing tips, Publishing tips, Writing tips Our fundamental “groupishness” In his significant book “Not in God’s Name”, Jonathan Sacks reverses a popular trope. It is not our religion that makes us violent, he says. Instead, it is our penchant…
Marketing tips, Publishing tips, Writing tips The odds of finding like-minded people are much lower with a smaller pool of individuals Lifestyles or interests that deviate from the mainstream need critical mass to survive; they atrophy in smaller communities not because those communities are more repressive, but rather because the odds…
Marketing tips, Publishing tips, Writing tips You have to put yourself in a place to have experiences that give you a chance The idea for my book lit up before me like an airport runway. I knew the marketing world was about to be transformed. We were being handed an entirely new…
Marketing tips, Publishing tips, Writing tips Random, unexpected, and serendipitous Margaret Heffernan, a professor at the University of Bath, said an entrepreneurial leader today has to pursue curiosity like an artist: “What does an artist do? They notice, they investigate,…
Marketing tips, Publishing tips, Writing tips 84 percent of all businesses started from a random event Business consultant Martin Lindstrom estimates that 84 percent of all businesses started from a random event. Fortune 500 companies like Starbucks and Home Depot and products such as Velcro, Viagra,…
Marketing tips, Publishing tips, Writing tips The best innovation labs are always a little contaminated Nemeth has gone on to document the same phenomenon at work in dozens of different environments: mock juries, boardrooms, academic seminars. Her research suggests a paradoxical truth about innovation: good…
Marketing tips, Publishing tips, Writing tips We tend to forget the luck that is the wind at our backs Chilean sociologists Mario Molina and Mauricio Bucca noticed that when their friends played a card game that was totally based on chance, they insisted that their winning streak was based…
