22 Quick Ideas to Achieve Content Ignition

Paraphrased from “The Content Code” by Mark Schaefer

1. Add social sharing buttons to your website.
2. Give away your content; make it easy to access
3. Be entertaining, funny, and inspiring
4. When writing long-form content, make it easy to scan
5. Aim for conversation, not controversy
6. In today’s world, you must craft a descriptive, emotive, accurate, catchy, and “tweet-able” headline
7. According to a BuzzSumo analysis, adding a photo or illustration doubles the probability that your content will get shared
8. Use lists in your posts (and refer to the list in your headline – list this one!)
9. Use LinkedWithin to suggest similar content to your blog readers. At the bottom of each post it displays other relevant articles from your blog.
10. Reuse your “evergreen” content
11. Determine your best posting time (time of day, day of week)
12. Re-purpose content into various content forms (video, audio, text, meme, etc.)
13. Ask others for reviews and feedback
14. Provide content that is practical (usable by your target audience)
15. Learn to use hashtags effectively
16. Make everything look professional; no typos!
17. Concentrate on brand new research and ideas
18. Encourage comments and interaction
19. Tap into FOMO (Fear of Missing Out) with a teaser headline
20. Help your readers use your content to help others (and thus feel good about it)
21. Include “click to Tweet” boxes in your blog articles
22. Be yourself – include your personality!

– from “The Content Code” by Mark Schaefer

Follow Your Joy

What really gives you joy? Creative work that is fruitful is long term, exhausting and many leveled. There are easier ways to get a paycheck. So I find that people who have settled into creative work have stuck with it for one reason: It gives them joy. At the very least they experience a level of satisfaction that keeps them engaged over time.

The joy occurs during the process as well as in response to the finished work. For every finished novel a writer produces, a half-dozen others remain unfinished-or finished-in a file cabinet. Most of them won’t get published because there’s some flaw or because the subject matter won’t sell. But the writer works on them anyway, because to do so satisfies something at the soul level.

So consider what gives you joy, deep down.

– from “The Soul Tells a Story: Engaging Creativity with Spirituality in the Writing Life” by Vinita Hampton Wright Loyola Press

Take Advantage of Them!

Yes! Take advantage of our experts! They will actually enjoy it.

Our best-in-class authors and industry experts have given you their best – their best presentations in their specific areas of expertise. So why not take advantage of them?

Each of the following video presentations is available for individual purchase. They are all approximately one hour in length, including Q&A. Watch them on your schedule, from your home or office. Click on the title to learn more about the video and purchase it.


Presentations on How to Write:


Presentations on How to Get Published:


Presentations on How to Market:

How to be Consistent, and Why it Matters

In an earlier article I described the 5 Most Important Requirements for Building Your Facebook Following. (great content, consistency, format types, advertising, and engagement) This article goes into greater depth on why consistency is important and what I mean by it.

First the “why” – You must be consistent so that your fans can count on you and who you are. As my friend Jonathan Merritt has said “Set expectations, then meet those expectations. Give them what they are looking for!” Consistency builds trust, engagement, relationship, and authenticity, which in turn lead to loyalty and book sales!

Now the “how” – there are many dimensions to consistency so let me cover them here:

• Branding
o Who you are – your persona
o Focus on your particular area of expertise; what is it that you want to be “known for”
o Your uniqueness
o The same tone / look & feel

• Frequency – it is important to get into a routine of making most of your posts on the same days, at the same times, each week; put them on your calendar to remind you, or schedule their post times in advance

• Formats – use a consistent set of post formats (a future article will go into format types in greater detail)

• Length – for book excerpts and new, original thoughts, make them roughly the same length each time

As Jonathan said, “Give them what they’re looking for!”

Engagement Leads to Purchase

A study commissioned by Google characterizes the “Alpha Audience” as the “rapt audience” and says that those who actually engage with brand content have even stronger buying behaviors:

People who engaged with a brand on social media on a daily basis were likely to make twice as many purchases from that brand than someone who engages only monthly. However, socially engaged customers’ value to brands goes well beyond purchase.

By acting as advocates, these consumers help build brands. Think of these engaged consumers as your brand advocates.

A poll of prominent bloggers determined that their Alpha Audience is approximately 5 percent of their total site visitors. Facebook also provided research that shows people considered to be consistent “sharers” of content totaled about 5 percent of a company’s total Facebook audience.

– from “The Content Code” by Mark Schaefer

The Power of Words

by Frederick Buechner

IF LITERATURE IS a metaphor for the writer’s experience, a mirror in which that experience is at least partially reflected, it is at the same time a mirror in which the reader can also see his or her experience reflected in a new and potentially transforming way. This is what it is like to search for God in a world where cruelty and pain hide God, Dostoevski says-“How like a winter hath my absence been from thee”; how like seeing a poor woman in a dream with a starving child at her breast; how like Father Zossima kneeling down at the feet of Dmitri Karamazov because he sees that great suffering is in store for him and because he knows, as John Donne did, that suffering is holy. And you and I, his readers, come away from our reading with no more proof of the existence or nonexistence of God than we had before, with no particular moral or message to frame on the wall, but empowered by a new sense of the depths of love and pity and hope that is transmitted to us through Dostoevski’s powerful words.

Words written fifty years ago, a hundred years ago, a thousand years ago, can have as much of this power today as ever they had it then to come alive for us and in us and to make us more alive within ourselves. That, I suppose, is the final mystery as well as the final power of words: that not even across great distances of time and space do they ever lose their capacity for becoming incarnate. And when these words tell of virtue and nobility, when they move us closer to that truth and gentleness of spirit by which we become fully human, the reading of them is sacramental; and a library is as holy a place as any temple is holy because through the words which are treasured in it the Word itself becomes flesh again and again and dwells among us and within us, full of grace and truth.

– from Listening to Your Life

Honoring Your Passion to Write

Honoring Your Passion to Write

By Sarah Arthur

Maybe you’ve always wanted to be a published writer. Or maybe you enjoyed writing at some point in your life and would like to pick it up again, just for fun, because it delights you. The act of writing is a worthy activity, even if it’s just a hobby for now. Here are some ways to honor your passion:

  • Set aside time daily, weekly, or monthly just for writing. I get together monthly with a friend for dinner and a “writing date.” When we’re done eating we open our laptops and work on our fiction projects, pausing occasionally to chat or get another chai. The accountability to another person means that I will show up and write fiction at least once a month.
  • If you share a family computer, consider getting a designated computer/laptop just for you.
  • Ask for writing resources (software, setting up a writing desk/office, magazine subscriptions, attending a conference,) for Christmas, birthdays, etc.; or save up money. Yes, words are cheap, and writing can be as simple as a paper and pencil. But other people spend piles of cash on their hobbies–golfing, anyone?–so don’t feel guilty about it. This is important to you.
  • BACK UP YOUR WORK!!! You never realize how vital your writing projects are to your soul until you lose one or more of them. I use a combination of Google Drive, Dropbox, and an external hard-drive.
  • Join a writing group, locally or online. You can hunt around websites such as Writer’s Digest, which has discussion forums and online communities.

If/when you’re ready to take the next step to freelance or publish your work:

  • Get a professional-sounding email address. You want publishers to take you seriously.
  • Create a simple but tasteful and professional blog/website. You want the world to be able to find you easily by a simple internet search. Keep the information on your site current, and post periodically to show that the writing life is important to you.
  • Research the publishers/publications that interest you. When you read a book you like, notice who publishes it and then go to that publisher’s website and see what kinds of resources they produce. Check out the annual Writer’s Market Guide for your genre–your local library will likely have a copy.
  • Join LinkedIn or some other professional network. This is not the same as Facebook, in which you connect with just anyone. Limit yourself to writing and publishing networks, plus whatever area is your specialty (for me it’s youth ministry; for you it might be quilting or radiology). I’m a member of LinkedIn as well as the Redbud Writers Guild.
  • Make business cards. You can find some really good deals on VistaPrint, or check with a local graphic designer.
  • Learn how to craft excellent pitches and proposals. Author and publishing coach Margot Starbuck includes some great resources on her blog, or you can check with a guild in your genre. NOTE: Someone asked me if you have to have a completed manuscript in order to pitch to agents and/or editors, and the answer is “It depends.” If you’re pitching a novel, it should be finished: they need to see that you can deliver. But if it’s nonfiction, you can pitch a title, description, synopsis, and 1-2 sample chapters. Always include a bio with your credentials as a writer or as someone who knows the topic well.
  • Attend a writer’s conference where you can meet agents and publishers. I’ve suggested a few below. Be sure to have all of the above things in place before you walk through the doors of the conference center: this shows that you are serious.
  • Getting published doesn’t just happen—you won’t be “discovered.” You have to put yourself out there but without being totally obnoxious.

Writing & Publishing Resources:


Sarah Arthur is a fun-loving speaker and the author of eleven books, including the bestseller Walking with Frodo (Tyndale) and the literary guides to prayer series with Paraclete Press (At the Still Point, Light Upon Light, and Between Midnight and Dawn). Her most recent title, co-authored with friend and colleague Erin Wasinger, is The Year of Small Things: Radical Faith for the Rest of Us (Brazos Press). www.saraharthur.com



The 5 Most Important Requirements for Building Your Facebook Following

If you have read some of my other articles, you know that I am a believer in the importance of using Facebook to attract fans, particularly when you are early in your platform-building program. But how do you make that successful? Here are my 5 most important requirements:

1. Great content – If you don’t have great content, none of the rest matters. Not only does your content have to be compelling, it must be compelling in only a short excerpt. You only have a couple of paragraphs to impress someone.
2. Consistency – You must be consistent so that your fans can count on you and who you are. As my friend Jonathan Merritt has said “Set expectations, then meet those expectations.” Consistency builds trust, engagement, relationship, and authenticity, which in turn lead to loyalty and book sales!
3. Strategically select your format types – You want so use a mix of book excerpts, new thoughts, memes, videos, etc. We have consistently found that memes (an image with a brief quote) are the most sharable format.
4. Advertising – As everyone knows, social media has become very “noisy.” Since everyone is on Facebook, everyone posts on Facebook! Without advertising, your fans will see only a small percentage of your posts.
5. Engagement – The earlier you are in platform building, the more important this is. My friend Rachel Held Evans used engagement (along with her great content!) to build an online following that has led to several great book deals.

In subsequent articles I will go into each of these areas in greater detail – so stay tuned!

Up The Escalator

In a study on sports fan loyalty, researchers found four stages of “fan-hood:” 1) non-fans; 2) light fans; 3) medium users; and 4) heavy users. Heavy users (the Alpha fans) contribute 80 percent of the revenue to a sports team through ticket sales and merchandise purchases but make up 20 percent or less of the total fan base.

The study proposed distinct marketing strategies aimed at all four user groups with the purpose of moving fans “up the escalator” from one segment to the next. The model emphasizes the importance of satisfying the different needs of each group while promoting movement to the next level.

– from “The Content Code” by Mark Schaefer

Creativity Can Be Participated in but Not Controlled

In creative work you are uncovering reality that transcends your sensibilities. Whatever you reveal about life through your own work will by its very nature touch on the revelations of other works by other people. And so you are joining in a process that unfolds in your life but it is not confined to your experience. The most you can do is participate; you will never run the show.

Mature artists have learned that they cannot control the process by which they create. They can embrace it; they can acquiesce to it; they can marvel at it; they can enjoy the ride. Their only control lies in the mastery of their craft. For instance, it is up to me to master the intricacies of structure, style, grammar and all that goes into the writing art. But I can’t sit down and simply decide how a story is going to unfold. I don’t yet know how the story will unfold. I very likely don’t even know how the story will end. That’s because unfold is the operative word. I can pay attention and witness the unfolding, and then, if I have mastered my craft, I can capture what unfolds and communicate it to others.

Our creative work issues from our memories and our subconscious, from stories that predate us, from matters that are so deep and so important that we cannot contain them at any one time. This work requires a process that is larger and wiser than we are. We should be very grateful that we can’t control it, because we wouldn’t be up to the job anyway.

– from “The Soul Tells a Story: Engaging Creativity with Spirituality in the Writing Life” by Vinita Hampton Wright Loyola Press

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