This question came up during our recent webinar with Philip Zoutendam, Digital Marketing Specialist at Eerdman’s Publishing. I loved Philip’s answer so I wanted to share it here.
In essence, Philip answered “yes” it is fine to post the same content to both Facebook and Twitter (recognizing that the post to Twitter may only be a title and a link) – however, you want to make both posts in their own native environment. What he means is that you should NOT have Facebook make automatic posts to Twitter or vice versa. Take the time to make each of the individual posts. That can be done either live or on a scheduled basis.