Marketing tips, Publishing tips A world with diminished loyalty There are three essential strategies for adjusting to a world with diminished loyalty: Take exceptional care of the 13 percent of your customers who are true loyalists. Give them the…
Marketing tips Something your customer wants When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction. Here are some more examples: Financial Advisor:…
Writing tips Creativity: Begin with What’s There When the wine gave out, the mother of Jesus said to him, “They have no wine.” . . . Jesus said to them, “Fill the jars with water.” And they…
Writing tips However many other religious languages I learn, I dream in Christian. One of my favorite authors, Paul Knitter, has written a book called “Without Buddha I Could Not Be a Christian”. In it, he describes the “double-belonging” that led him to…
Writing tips King Lear - by Frederick Buechner There would be a strong argument for saying that much of the most powerful preaching of our time is the preaching of the poets, playwrights, novelists…
Writing tips They learned Hemingway studied, as models, the novels of Knut Hamsun and Ivan Turgenev. Issac Bashevis Singer, as it happened, also chose Hamsun and Turgenev as models. Ralph Ellison studied Heminway and…
Writing tips Intensely private Three qualities make the genre of spiritual memoir unique: The spiritual writer uncovers, probes, and honors what is sacred in his or her life story; the writing process itself is…
Marketing tips Defining exactly what their customer wanted Recently a high-end resort hired us to help them clarify their message. Like many companies, they were experiencing an identity crisis. Their marketing collateral featured images of their restaurant, front…
Writing tips Wisdom: God’s Mind Coming to Us Wisdom enlarges understanding and sharpens viewpoints. Wisdom discerns between similar options. Wisdom builds a memory of examples to help guide us. Wisdom is God’s mind coming to us in tiny…
Marketing tips, Writing tips Who had convinced us that faith was a competitive sport and that only one team could win for all eternity? by Barbara Brown Taylor That first field trip opened a whole new folder of questions for me, both as a person and as a teacher of young persons. Is it…
Marketing tips Content creation success takes time from Mark Schaefer https://businessesgrow.com/2020/12/22/content-creation/
Publishing tips Path to Publishing Lesson 2: Don’t Lose your Words or your Hope by Kathy Izard http://womenfaithstory.com/wfs-blog/dont-lose-your-words-or-your-hope
