Uncategorized For those of you struggling with “personal branding” from @markwschaefer https://businessesgrow.com/2022/07/25/creepiness-of-personal-branding/
Uncategorized Do You Have an Audience or Just a Mailing List? by David duChemin https://mailchi.mp/e345c60e8d1a/do-you-have-an-audience-or-just-a-mailing-list?e=d157dfd2eb
Marketing tips, Writing tips Don’t worry about the audience, but do worry about audience But here’s the contradiction. While Zinsser tells writers not to worry about what readers might think, he also advises writers to work hard to keep readers’ attention, to not let…
Uncategorized Library Reopens After Attacks on Its ‘Liberal Agenda’ Force Mass Resignation https://www.thedailybeast.com/vinton-iowa-library-reopens-after-attacks-on-lgbtq-content-staff-members
Marketing tips, Publishing tips, Writing tips …unless you’re passionate about it I love this quote from Tom Peters as he revealed the inspiration for his landmark book In Search of Excellence: “I didn’t know what I was doing when I wrote…
Uncategorized How to measure the emotional tone of your content by Mark Schaefer https://businessesgrow.com/2022/07/05/emotional-tone-of-your-content/
Marketing tips, Writing tips The complexities of any issue that matters It can be hard to maintain a sense of and be faithful to the complexities of any issue that matters. Serving on a committee at one point to review a…
Writing tips Come let us hear your voice In 1984, Lou invited Fred to come again and to read in Trinity’s sanctuary in Charlotte NC. Through his novels, his sermons, his prolific published works, Fred’s words had reached…
Uncategorized Some Surprising Good News: Bookstores Are Booming and Becoming More Diverse More than 300 bookstores have opened in the past couple of years — a revival that is meeting a demand for “real recommendations from real people.” https://www.nytimes.com/2022/07/10/books/bookstores-diversity-pandemic.html
Writing tips A parent’s decision about how to approach their child’s spiritual life is a high-stakes proposition with lifelong implications Parents often are very clear as they tell me the reasons they stop short of joining in a spiritual discussion with their child: “I don’t want to share my views…
Marketing tips, Publishing tips, Writing tips If you don’t have your audience nailed down, what can you do? Consider your ideal client for your business. If you’re writing a book associated with your business, then it makes sense to write a book that is perfectly positioned to appeal…
Writing tips Challenges to my Christian identity Many challenges to my Christian identity have come from my fellow Christians who advocated versions of Christianity that horrified me and made me want to run for my life in…
