…unless you’re passionate about it

I love this quote from Tom Peters as he revealed the inspiration for his landmark book In Search of Excellence:

“I didn’t know what I was doing when I wrote Search. I wasn’t trying to fire a shot to signal a revolution. But I did have an agenda. My agenda was this: I was genuinely, deeply, sincerely, and passionately pissed off! So what’s the point? Just this: Nearly 100 percent of innovation – from business to politics – is inspired not by “market analysis” but by people who are supremely pissed off by the way things are.”

Tom uses an important word here that is obviously missing from my list of “worthy” questions – passion.

I’m assuming that you wouldn’t even think about launching an idea unless you’re passionate about it. You’re losing sleep over it. People claim you’re obsessed over it. It won’t ever leave your mind. You’re drawing it. You’re singing it. 

From “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds” by Mark Schaefer