Marketing tips An Example of Influencer Marketing Groove, a company that provides help desk software, is a perfect example of executing an influencer strategy with precision. They were a start-up company with literally no audience— and no…
Marketing tips Making Sense of Social Media Platform Choices For those new to social media, the choices can be daunting. How do you choose among so many alternatives? This article summarizes my answer to that question. First the bottom…
Marketing tips The 3 Core Elements of Personal Branding Everything you say online—and everything you don’t say—contributes to the story about you that plays in people’s heads. While everyone has a personal brand, not everybody has a Heroic Brand…
Marketing tips 9 Ways that Marketing (Should) Differ for Spiritual Writers Many spiritual writers are reluctant to “market themselves” because either they feel like they are boasting, or because they are introverts. I encourage you to think of it from a…
Marketing tips Forming Content Partnerships Forming Content Partnerships If you want to expand your content pipeline, consider partnering with another pipeline. This technique is commonly called brandscaping. For example, the insurance company Geico ran a…
Marketing tips Examples of Outstanding Social Media Success Today I would like to share two examples of outstanding social media success. Example 1: an established author In this case, the author had written many books over a period…
Marketing tips Look for Opportunities for Newsjacking A term coined by David Meerman Scott, newsjacking describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. A…
Marketing tips, Writing tips The 2 Most Important Things Last week I had the honor and pleasure of speaking at the Culture Care Summit, led by Mako Fujimura, Director of the Brehm Center for the Arts at Fuller Seminary.…
Marketing tips Why Social Media Matters for Spiritual Writers As an author or author-to-be, social media is VERY important to you for many great reasons: First and most importantly, that is where your audience is! Jesse James was famously…
Marketing tips The 6 Elements of The Content Code Great content is rarely enough to assure success. Great content is simply the table stakes needed to earn a seat at the table. I’m not going to cover tips and…
Marketing tips Social media – don’t expect your publisher to do it for you! Not long ago, the norm in the publishing industry was that publishers would find great writers, publish their books, and take care of publicity in order to help the author…
