Marketing tips, Writing tips Five Things I’ve Learned as a Bi-vocational Writer by Kate Rademacher https://www.katerademacher.com/edge-of-faith-blog/2019/12/31/bi-vocational-writer
Marketing tips The Importance of Branding When Susan Cain published her book about introversion, she had a very specific audience in mind: introverts. This was also a traditionally underserved audience, which is even better from a…
Marketing tips, Publishing tips Impossibilities? Wikipedia has taught me to believe in the impossible more often. In the past several decades I’ve had to accept other ideas that I formerly thought were impossibilities but that…
Marketing tips, Publishing tips Positioning, Packaging, and the Pitch Today, in order to even have a chance at people’s attention, your project has to seem as good as or better than all the others. Three critical variables determine whether…
Marketing tips, Publishing tips Planning a Launch The first thing anyone planning a launch has to do is sit down and take inventory of everything they have at their disposal that might be used to get this…
Marketing tips What’s a Platform? In my definition, a platform is the combination of the tools, relationships, access, and audience that you have to bear on spreading your creative work – not just once, but…
Marketing tips, Publishing tips, Writing tips The Sharing of the Crowd Harnessing the sharing of the crowd will often take you further than you think, and it is almost always the best place to start. We have barely begun to explore…
Marketing tips, Publishing tips Interview with a Book Publicist: Shanon Stowe - by Jana Burson I thought it would be interesting to interview an expert in the field of book publicity. I asked my long-time friend and colleague Shanon Stowe if…
Marketing tips, Publishing tips, Writing tips “Platform is not a stepping stone. It is the finish line.” That’s a powerful-and powerfully counterintuitive-way to think about your work. And the reason more people don’t think in this manner is because they are afraid. They’re afraid of carving their…
Marketing tips, Publishing tips, Writing tips Who Are You Aiming For? In the raw, conceptual phase, it was essential that you had some idea who you were making your work for – an unaimed arrow rarely hits a target. The intended…
Marketing tips, Publishing tips, Writing tips Screening In ancient times culture revolved around the spoken word. The oral skills of memorization, recitation, and rhetoric instilled in oral societies a reverence for the past, the ambiguous, the ornate,…
Marketing tips Don’t Worry — You’re Normal (For A Writer, Anyway) by Kerry Connelly Who’s bright idea was this, anyway? They should have stopped me. Why didn’t they stop me? This sucks. Like, it literally sucks any sense of self-esteem…
Marketing tips, Writing tips Trust (part 2) When copies [of virtually everything can be copied] are free, you need to sell things that cannot be copied. Well, what can’t be copied? Trust, for instance. Trust cannot be…
Marketing tips, Publishing tips, Writing tips Flowing The Internet is the world’s largest copy machine. At its most fundamental level this machine copies every action, every character, every thought we make while we ride upon it. In…
Marketing tips Moving A Blog to A Website Having a blog is an important element of online success. Even with the increasing importance of social media, you still need an easily accessible repository of your rich content. And…
Marketing tips, Writing tips Father James Martin: “A Discussion on Spiritual Writing” The Rev. James Martin is a Jesuit priest, best-selling author, and editor at large at America, the national Catholic magazine. He is arguably the leading Catholic author. This extended interview…
Marketing tips An Audience That Can Be Activated – by Mark Schaefer The key to assembling an audience that can be activated is to patiently build a meaningful and relevant emotional connection with them. This can occur two ways: passively or actively.…
Marketing tips, Publishing tips, Writing tips Finding Your Blue Ocean In previous articles we’ve discussed the advantage of finding your own unique space in the market, which makes it easier for you to become “known” and build your following. Today…
Marketing tips, Publishing tips, Writing tips Trust Over the years, the concept of trust and how crucial it is for business success has evolved in my mind and grown in importance. The mental model I’ve chosen to…
Marketing tips, Writing tips Strong Is Knowing Your Own Power and Exercising It Humbly God’s grace sustains us through our beginnings and endings. Losing my mom when I was twenty felt like the end of being a daughter and the beginning of being a…
