November 20, 2019 Brian Allain

Positioning, Packaging, and the Pitch

Today, in order to even have a chance at people’s attention, your project has to seem as good as or better than all the others. Three critical variables determine whether that will happen:

  • Positioning is that your project is and who it is for.
  • Packaging is what it looks like and what it’s called.
  • The Pitch is the sell – how the product is described and what it offers to the audience.

 

– Ryan Holiday, “Perennial Seller”