Today, in order to even have a chance at people’s attention, your project has to seem as good as or better than all the others. Three critical variables determine whether that will happen:
- Positioning is that your project is and who it is for.
- Packaging is what it looks like and what it’s called.
- The Pitch is the sell – how the product is described and what it offers to the audience.
– Ryan Holiday, “Perennial Seller”