Marketing tips, Publishing tips, Writing tips Innovation through the strength of weak ties In the late nineties, a Stanford Business School professor named Martin Ruef decided to investigate the relationship between business innovation and diversity. Ruef was interested in the coffeehouse model of…
Publishing tips Everyone Tells Me I Should Write My Story: Should I? by Margot Starbuck Have friends and family told you that you should write a book about your story? If you have a very unique and compelling life story, it’s possible…
Marketing tips, Publishing tips, Writing tips Who are you writing this book for? Many times, when we discuss our writing projects, we verbally articulate who we are writing for, but when we take a closer look, sometimes it’s hard to match whom we…
Marketing tips, Publishing tips, Writing tips Bumping into something I once had the opportunity to interview the great writer and historian Walter Isaacson. He has written incredible books on intellectual giants - Steve Jobs, Albert Einstein, Benjamin Franklin -…
Marketing tips, Publishing tips, Writing tips An Energetic Quest Maybe you’re thinking these random moments are pure luck, a mystical force beyond your control - unless you’re a Jedi master. But there are specific actions you can take to…
Marketing tips, Publishing tips, Writing tips Our fundamental “groupishness” In his significant book “Not in God’s Name”, Jonathan Sacks reverses a popular trope. It is not our religion that makes us violent, he says. Instead, it is our penchant…
Marketing tips, Publishing tips, Writing tips The odds of finding like-minded people are much lower with a smaller pool of individuals Lifestyles or interests that deviate from the mainstream need critical mass to survive; they atrophy in smaller communities not because those communities are more repressive, but rather because the odds…
Marketing tips, Publishing tips, Writing tips You have to put yourself in a place to have experiences that give you a chance The idea for my book lit up before me like an airport runway. I knew the marketing world was about to be transformed. We were being handed an entirely new…
Marketing tips, Publishing tips, Writing tips Random, unexpected, and serendipitous Margaret Heffernan, a professor at the University of Bath, said an entrepreneurial leader today has to pursue curiosity like an artist: “What does an artist do? They notice, they investigate,…
Marketing tips, Publishing tips, Writing tips 84 percent of all businesses started from a random event Business consultant Martin Lindstrom estimates that 84 percent of all businesses started from a random event. Fortune 500 companies like Starbucks and Home Depot and products such as Velcro, Viagra,…
Marketing tips, Publishing tips, Writing tips The best innovation labs are always a little contaminated Nemeth has gone on to document the same phenomenon at work in dozens of different environments: mock juries, boardrooms, academic seminars. Her research suggests a paradoxical truth about innovation: good…
Marketing tips, Publishing tips, Writing tips We tend to forget the luck that is the wind at our backs Chilean sociologists Mario Molina and Mauricio Bucca noticed that when their friends played a card game that was totally based on chance, they insisted that their winning streak was based…
Marketing tips, Publishing tips, Writing tips By the time I’m 15 or 16 years old, I knew the entire mechanics of a record company Kristian Bush is one of Nashville’s most prolific singer-songwriters and is best known for being one half of the Grammy-winning, multi-platinum band Sugarland. Kristian told me that a mashup of…
Marketing tips, Publishing tips, Writing tips Success is a collection of events Researcher Frans Johansson codified this mysterious idea that every success starts with a “click moment” - a collision of people and ideas and circumstances that creates your one small advantage.…
Marketing tips, Publishing tips, Writing tips Look it up If the commonplace book tradition tells us that the best way to nurture hunches is to write everything down, the serendipity engine of the Web suggests a parallel directive: look…
Marketing tips, Publishing tips, Writing tips The formula The formula from the (Tim) Ferriss case study and my research is the recipe we’ll follow for the rest of the book. If we aren’t born into Cumulative Advantage, we…
Marketing tips, Publishing tips, Writing tips How to Make A Great First Impression When people meet your brand, it’s as though they are meeting a person. They’re wondering if the two of you will get along, whether you can help them live a…
Marketing tips, Publishing tips, Writing tips Cultivating serendipity While the creative walk can produce new serendipitous combinations of existing ideas in our heads, we can also cultivate serendipity in the way that we absorb new ideas from the…
Marketing tips, Publishing tips, Writing tips Will I Let My Age Limit My Stage? by Patricia Raybon https://www.incourage.me/2021/08/will-i-let-age-limit-my-stage.html
Marketing tips, Publishing tips, Writing tips Both environments are dense, liquid networks A metropolis shares one key characteristic with the Web: both environments are dense, liquid networks where information easily flows along multiple unpredictable paths. Those interconnections nurture great ideas, because most…