Many times, when we discuss our writing projects, we verbally articulate who we are writing for, but when we take a closer look, sometimes it’s hard to match whom we said we were writing for with the writing itself. I’ve seen this many times during the editing process and when I have reviewed manuscripts for publication. The query or the proposal will say one thing, because the author may understand what I am looking for, but when I actually read the piece, the focus is scattered. A similar thing happens when the author is not able to pointedly tell me who their audience is.
If you can’t answer the question, Who are you writing this book for?, you will have a hard time putting together a well-formed piece that connects with readers.
From “So They Say You Should Write A Book” by Jevon Bolden