Writing tips “No surprise for the writer, no surprise for the reader.” When writers are open to learning and growing through the writing process, a sense of discovery infuses our words. Personal growth isn’t a selfish reason for writing; it’s an essential…
Marketing tips, Writing tips You start talking about the problems your customers face Identifying our customers’ problems deepens their interest in the story we are telling. Every story is about somebody who is trying to solve a problem, so when we identify our…
Marketing tips A strategy for applying your ideas to shifts in the marketplace More wisdom from @markwschaefer https://businessesgrow.com/2021/03/26/strategy/
Marketing tips Shared meaning According to research published in the Harvard Business Review, there are three common myths around customer loyalty. Myth: Customers want to have relationships with brands. Truth: 77 percent don’t want…
Marketing tips, Publishing tips, Writing tips Technological acceleration It is one of the great truisms of our time that we live in an age of technological acceleration; the new paradigms keep rolling in, and the intervals between them…
Marketing tips Look for Opportunities for Newsjacking A term coined by David Meerman Scott, newsjacking describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. A…
Writing tips Find a character Find a character, like yourself, who will want something or not want something with all his heart. Give him running orders. Shoot him off. Then follow as fast as you…
Writing tips Writing as an agent of spiritual growth Every spiritual memoir reaches into mystery, attempting to place human life in a broad sacred context. Your task as a writer is not to shy from the unknown but to…
Marketing tips, Publishing tips, Writing tips We must define a desire In business, if we don’t communicate clearly, we shrink. When we’re motivating a team, convincing shareholders, or engaging customers, we must define a desire our customers have or our audience…
Marketing tips Artisanal marketing “Artisanal” is one of those words that has been beat to a pulp on the web, like “personal branding” and “best-selling.” And yet there aren’t many worthy synonyms for this…
