Marketing tips, Writing tips Personal Fit Another way to look at this idea of “personal fit” is through the lens of ikigai, an ancient Japanese ideology. A combination of the Japanese words “iki,” which means “life,”…
Marketing tips What Do We Do When Our Favorite Leaders Leave Social Media Behind? by Kaitlin Curtice https://kaitlincurtice.substack.com/p/what-do-we-do-when-our-favorite-leaders
Marketing tips, Publishing tips, Writing tips Six considerations If you’re devoting a meaningful portion of your life to launching a new idea, why not give yourself the best chance to succeed and do some homework first? That requires…
Marketing tips, Writing tips The single most important thing you need to write a great book The single most important thing you need to write a great book is: A HOOK! If your book has a great hook, it is much more likely to sell well,…
Marketing tips U.S. Book Show: How TikTok Is Transforming Book Marketing "Panelists agreed the genres that have gained the most traction on BookTok are romance, romcom, fantasy, and YA. Fredman said she has found BookTok to be especially effective for women…
Marketing tips, Publishing tips, Writing tips Who is your audience? When people hand me a proposal or manuscript for a nonfiction book or article and ask me for an editorial opinion, we’ll talk about several issues, but I have one…
Marketing tips, Publishing tips, Writing tips 10 Ideas about the Future of Content Marketing a very important article by Mark Schaefer https://businessesgrow.com/2022/05/23/10-ideas-about-the-future-of-content-marketing/
Marketing tips, Publishing tips, Writing tips Is this an opportunity? Is there a seam opening up right now for you and your ideas? To find out, there are three questions you need to answer: Is the opportunity you’ve discovered undefended,…
Marketing tips, Writing tips Truth-telling is difficult Truth-telling is difficult because the varieties of untruth are so many and so well disguised. Lies are hard to identify when they come in the form of apparently innocuous imprecision,…
Marketing tips, Publishing tips, Writing tips Five life lessons from 40 years in the marketing world More helpful thoughts from Mark Schaefer https://businessesgrow.com/2022/05/02/life-lessons/
Marketing tips, Publishing tips, Writing tips Bursting through the seam A Bloomberg analysis found that of the 100 richest people in the world, eight had no college education or inherited family wealth - no obvious Cumulative Advantage. There was one…
Marketing tips, Writing tips Slant vs. Bias I’ve been struck by how often slant is confused with bias - as though having a point of view, a set of assumptions, or a firmly held opinion is in…
Marketing tips “Hire” This Question to Bring Lift to Your Marketing by Keith Reynold Jennings https://businessesgrow.com/2021/05/26/lift-to-your-marketing/
Marketing tips More marketing insights from Mark Schaefer’s Uprising event A couple of days ago I posted an article by Mark Schaeffer summarizing his 2022 "The Uprising" event, which contained many very insightful thoughts about how marketing is evolving, being…
Marketing tips Highlights from the world’s best marketing event Mark Schaefer recently held one of his annual The Uprising events, and was kind enough to share several insights. A few of my own takeaways from his article are below.…
Marketing tips, Publishing tips, Writing tips Relentlessly search If you dig deeply into the source of profitability for most companies today, you’ll find that it’s based on the fact that they’ve created a monopoly of time, space, or…
Marketing tips Finding the Seam Today businesses and entrepreneurs need an active framework for setting strategic direction more like American football. These teams fixate on exploiting any space on the field that is underdefended, even…
Marketing tips, Publishing tips Why Authors Didn’t Use to Need Platforms by David Morris, Lake Drive Books https://lakedrivebooks.com/2022/02/10/why-authors-didnt-use-to-need-platforms/
Marketing tips “Fear not.” We the readers are astonished by these words no less than the boy Fred Buechner was astonished by the revelation of his brother’s feelings. How so like Tony Abbott’s taking…
Marketing tips, Publishing tips, Writing tips Is the dog barking? One of the great honors of my life was studying under the great American author and consultant Peter Drucker, perhaps the most respected business strategist in history. He would teach…
