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Marketing tips

U.S. Book Show: How TikTok Is Transforming Book Marketing

“Panelists agreed the genres that have gained the most traction on BookTok are romance, romcom, fantasy, and YA. Fredman said she has found BookTok to be especially effective for women authors, with Burke noting that TikTok’s demographics skew heavily female.”

https://www.publishersweekly.com/pw/by-topic/industry-news/bea/article/89428-u-s-book-show-how-tiktok-is-transforming-book-marketing.html

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