Integrity: Who I Am

 

A person of integrity is congruent, outwardly manifesting who she or he truly is on the inside. Integrity requires that, first of all, I know who I am; then, that I behave according to who I am. “Who I am” evolves over time through my decisions and beliefs and personal disciplines. To develop my integrity, I pay attention to my growing self-awareness. I make choices intentionally rather than go through my day merely reacting. And I ask myself questions that help me clarify what I’m doing and why.

Today, ask one of these questions, or a question of your own, that gets at the heart of who you are and who you are becoming:

  • “Is this what I truly want to do?”
  • “Does this action reveal what is important to me?”
  • “Am I speaking from my true self—or am I trying to protect myself or impress someone?”

Help me see more clearly who I am.

 

from “small simple ways: an Ignatian daybook for healthy spiritual living” by Vinita Hampton Wright, Loyola Press

 

 

The Law of Focus

The most powerful concept in marketing is owning a word in the prospect’s mind.

 

If the given words are computer, copier, chocolate bar, and cola, the four most associated words are IBM, Xerox, Hershey’s, and Coke.

 

[the above was written in 1993]

 

– Al Ries and Jack Trout – “The 22 Immutable Laws of Marketing”

 

Creativity: Raw Material

It’s such a temptation to treat creativity as something extra, isn’t it? When I’ve done all my work and taken care of my family and straightened the house or office and done my good deed for the day—then, if I have time and energy, I’ll do something creative. 

Humans are made in God’s image, and one of the ways in which we are like God is our ability to create. We take raw materials and make wonderful things: solid business plans, flower arrangements, meals for family and friends, works of art. Creativity is inherent to our daily activities. So, as you do your work today, examine it for its raw materials. Then reflect on this thought: What will this material become?

Prayer: Creative God, move through my ordinary tasks today, to make them beautiful.

 

from “small simple ways: an Ignatian daybook for healthy spiritual living” by Vinita Hampton Wright, Loyola Press

A Battle of Ideas

Marketing is a battle of ideas. So if you are to succeed, you must have an idea or attribute of your own to focus your efforts around.  Without one, you had better have a low price. A very low price.

 

– Al Ries and Jack Trout – “The 22 Immutable Laws of Marketing”

 

Courage: Name Your Fear

Courage is not the absence of fear but the willingness to keep going despite fear. A soldier fears attack by the enemy and yet moves into battle. A young woman fears that she’s not ready to be a mom and yet welcomes the unplanned pregnancy and moves forward into the months of preparation.

Not all courage is so dramatic. There is undoubtedly a fear hiding in your daily life, one related to your job or your relationships or your physical health. Pause for a moment and try to identify what you fear. Can you also find the courage to choose to move into your day despite it, perhaps with a simple prayer for help?

Sometimes the best prayer for courage is this: Don’t let fear overwhelm me or hinder my ability to do whatever task I’m given.

 

from “small simple ways: an Ignatian daybook for healthy spiritual living” by Vinita Hampton Wright, Loyola Press

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