Marketing tips, Publishing tips, Writing tips Innovation through the strength of weak ties In the late nineties, a Stanford Business School professor named Martin Ruef decided to investigate the relationship between business innovation and diversity. Ruef was interested in the coffeehouse model of…
Marketing tips, Writing tips Combining boxes Plan a brainstorming session with at least 10 diverse people. Really shake up the diversity in every way you can. And the more people involved the better. I’ve done this…
Marketing tips, Writing tips Be sober, be watchful Those of us who preach and teach and minister to each other need to focus on words more explicitly, intentionally, and caringly as part of the practice of our trade.…
Marketing tips, Writing tips The simplest composite of my audience One of the things I do, even in editing, is google the topic I am working on and see who is saying what about it. Then I check out who…
Marketing tips, Writing tips A highly developed discourse of justification Because of the immense influence that English wields around the globe, those of us who speak English have tremendous power and consequently tremendous responsibility. The legacy of the English Bible…
Marketing tips, Publishing tips, Writing tips Who are you writing this book for? Many times, when we discuss our writing projects, we verbally articulate who we are writing for, but when we take a closer look, sometimes it’s hard to match whom we…
Marketing tips, Publishing tips, Writing tips Bumping into something I once had the opportunity to interview the great writer and historian Walter Isaacson. He has written incredible books on intellectual giants - Steve Jobs, Albert Einstein, Benjamin Franklin -…
Marketing tips, Writing tips Seven daily habits to make you a more consistent content creator by Mark Schaefer https://businessesgrow.com/2021/11/29/consistent-content-creator/
Marketing tips, Publishing tips, Writing tips An Energetic Quest Maybe you’re thinking these random moments are pure luck, a mystical force beyond your control - unless you’re a Jedi master. But there are specific actions you can take to…
Marketing tips, Publishing tips, Writing tips Our fundamental “groupishness” In his significant book “Not in God’s Name”, Jonathan Sacks reverses a popular trope. It is not our religion that makes us violent, he says. Instead, it is our penchant…
Marketing tips, Publishing tips, Writing tips The odds of finding like-minded people are much lower with a smaller pool of individuals Lifestyles or interests that deviate from the mainstream need critical mass to survive; they atrophy in smaller communities not because those communities are more repressive, but rather because the odds…
Marketing tips, Writing tips How to overcome your fear of being honest and open in your content by Mark Schaefer https://businessesgrow.com/2021/12/13/fear-of-being-honest/
Marketing tips, Publishing tips, Writing tips You have to put yourself in a place to have experiences that give you a chance The idea for my book lit up before me like an airport runway. I knew the marketing world was about to be transformed. We were being handed an entirely new…
Marketing tips, Publishing tips, Writing tips Random, unexpected, and serendipitous Margaret Heffernan, a professor at the University of Bath, said an entrepreneurial leader today has to pursue curiosity like an artist: “What does an artist do? They notice, they investigate,…
Marketing tips The underrated role of marketing habits A podcast episode with Mark Schaefer and Keith Jennings https://businessesgrow.com/2021/12/08/marketing-habits/
Marketing tips, Writing tips Consider these facts about Americans who speak English At least 50 percent of the unemployed are functionally illiterate (US Department of Labor Statistics).The average kindergarten student has seen more than 5,000 hours of television, having spent more time…
Marketing tips Does your business need an online community? by Mark Schaefer https://businessesgrow.com/2021/11/10/online-community/
Marketing tips How can a brand offer a sense of ultimate self-realization or self-acceptance? How can a brand offer a sense of ultimate self-realization or self-acceptance? Here are a few ideas: Inspiration: If an aspect of your brand can offer or be associated with…
Marketing tips, Publishing tips, Writing tips 84 percent of all businesses started from a random event Business consultant Martin Lindstrom estimates that 84 percent of all businesses started from a random event. Fortune 500 companies like Starbucks and Home Depot and products such as Velcro, Viagra,…
Marketing tips, Publishing tips, Writing tips The best innovation labs are always a little contaminated Nemeth has gone on to document the same phenomenon at work in dozens of different environments: mock juries, boardrooms, academic seminars. Her research suggests a paradoxical truth about innovation: good…
