Marketing tips Will My Book Launch Include a Publicity Campaign? – Jana Burson So you have a publishing deal, you’ve written your book, and the next phase is working with the marketing department on the launch plans. You find yourself wondering if there…
Marketing tips Which is more important: The content, or the person? By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content,…
Marketing tips, Writing tips Run It By Your Peers Neither test audiences nor managers are ideal judges of creative ideas. They're too prone to false negatives; they focus too much on reasons to reject an idea and stick too…
Marketing tips, Publishing tips, Writing tips Finding Your “Strategic Space” in the Market An important part of building a following for your writing is your ability to get noticed online – to rise above “the noise”. From a strategic perspective, you would ideally…
Marketing tips, Writing tips The New Rules of Brand Awareness Many prospective clients come to me asking for help to tell their story so that they can attract customers and create brand experience. For decades, businesses have created brand awareness…
Marketing tips, Writing tips The More Experiments You Run Good things come to those who wait, and for experimentalists, it's never too late to become original. After Frank Lloyd Wright received the contract for Fallingwater, his most celebrated architectural…
Marketing tips, Writing tips Rule #2: Answering and Insights Here is Mark Schaefer's second of the three rules for creating effective social media content, from his book “Known”: Rule #2: Answering and Insights A great way to…
Marketing tips, Writing tips Rule #1: Add Your Own Story - from “Known” by Mark Schaefer There are three fundamental rules of creating effective social media content that I feel are “can’t miss” principles. No matter what type of…
Marketing tips, Publishing tips, Writing tips Finding Your “Place” as a Writer Many people talk about finding your “voice” as a writer, and this is very important. But what about finding your “place”? Think of this as your identity. Marketing guru Mark…
Marketing tips, Publishing tips How Important Is Your Platform? - by Jana Burson We are often asked: how important is my platform as an author? The quick answer is that your platform is just as important as the quality…
Marketing tips Can You Overwhelm Them with Content? In his best-selling book “The Content Code” marketing guru Mark Schaefer points out: Without the Content Code, the only sustainable content strategy has been to find an unsaturated niche and…
Marketing tips, Publishing tips, Writing tips When Your Calling and the Market Collide – by John Backman I am writing a book on self-denial. Go ahead, laugh it up. I do. In Brian’s recent interview,
Marketing tips Understanding Why People Share Content Understanding why people choose to share content sheds light on how you can adjust your strategy and carve out a competitive edge by embedding shareability into everything you create. Think…
Marketing tips Winning in the Face of Information Overload – from “The Content Code” by Mark Schaefer Let’s take a look at how a content ignition strategy can work in even the most desperate marketing situations. I was…
Marketing tips How to Advertise on Facebook In an earlier article I described the 5 Most Important Requirements for Building Your Facebook Following. (great content, consistency, format types, advertising, and engagement) This article goes into greater depth…
Marketing tips, Publishing tips, Writing tips For Aspiring Writers: Your One-Stop Conference/Festival Etiquette Guide For Aspiring Writers: Your One-Stop Conference/Festival Etiquette Guide By Sarah Arthur As a published author who has made some of my biggest breaks by meeting editors at writing conferences, I’m…
Marketing tips, Publishing tips, Writing tips “How To Build Your Own Podcast Program” – video training Mike McHargue (better known as Science Mike) is an author, podcaster, and speaker who travels the world helping people understand the science of life’s most profound and mundane experiences. Mike’s…
Marketing tips, Writing tips Creating Social Currency In “Contagious” Dr. Jonah Berger establishes three key strategies to help create social currency that gives people a way to make themselves look good while promoting you and your ideas…
Marketing tips, Publishing tips, Writing tips It’s Not About You If you’ve paid any attention to my posts, you know that I am bullish regarding the need for new authors to participate in social media and build a platform (a…
Marketing tips Attraction -> Affinity -> Action Every business today, no matter its size or legacy, faces four massive challenges. They are: - Clutter - Competition - Commoditization - Consumer consciousness Faced with unlimited choices, savvy consumers…
