In his best-selling book “The Content Code” marketing guru Mark Schaefer points out:
Without the Content Code, the only sustainable content strategy has been to find an unsaturated niche and overwhelm the web with so much quality content that search engines discover only you. Effectively, you’re creating Content Shock by crowding out your competitors. The strategy is this simple:
- Find an unsaturated niche.
- Consistently produce a volume of quality, helpful material aimed at a relevant audience (or persona).
- Never stop producing content.
However, Mark continues by describing that in our age of information overload, finding an unsaturated niche has become harder, and will continue to get tougher.