February 11, 2019 Brian Allain

Creating Social Currency

In “Contagious” Dr. Jonah Berger establishes three key strategies to help create social currency that gives people a way to make themselves look good while promoting you and your ideas along the way.

1. Identify your inner remarkability. The key to finding your remarkability is to think about what makes you surprising, interesting, or novel. In my book “Social Media Explained,” I suggest that marketing strategy needs to begin by finishing this sentence: “Only we …” That’s a tough task, but it’s the essential path to discover your remarkability.

2. Help people achieve something with your content.

3. Make it exclusive. According to digital marketing savant Christopher S. Penn of SHIFT Communications. “Scarcity is actually more powerful than ever on the social web,” he said. “While content may be free, what has become extremely scarce is time, attention, and influence. These are hot commodities, rare commodities.”

– from “The Content Code” by Mark Schaefer