Marketing tips, Publishing tips, Writing tips The Principle of Cumulative Advantage The Principle of Cumulative Advantage states that once a person gains a small advantage over others in their field, that advantage will compound over time into increasingly larger advantages. But…
Marketing tips, Writing tips What kind of environment creates good ideas? All of us live inside our own private versions of the adjacent possible. In our work lives, in our creative pursuits, in the organizations that employ us, in the communities…
Marketing tips The two key business questions every website must answer by Mark Schaefer https://businessesgrow.com/2021/06/14/key-business-questions/
Marketing tips Requirements to be the guide The two things a brand must communicate to position themselves as the guide are EmpathyAuthority from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
Marketing tips A collection of existing parts In the early 1920s, two Columbia University scholars named William Ogburn and Dorothy Thomas decided to track down as many multiples as they could find, eventually publishing their survey in…
Marketing tips, Writing tips What’s the Gift? by David duChemin, from The Audience Academy, a bi-weekly email for artists, creatives and makers. I think the reason so many creative people get hung up on marketing is because…
Marketing tips, Writing tips The Story Is Not About Us The larger point here is simple: the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the…
Marketing tips External, internal and philosophical problems Let’s look at how some successful brands we all know about have positioned the purchasing of their products as the resolution to external, internal and philosophical problems. TESLA MOTOR CARS:…
Marketing tips, Publishing tips, Writing tips Competition turns out to be less central to the history of good ideas than we generally think The pattern of “competition” is an excellent case in point. Every economics textbook will tell you that competition between rival firms leads to innovation in their products and services. But…
Marketing tips, Writing tips Is there a deeper story? Before music went digital, Tower Records promoted their chain of record stores using the tagline “No music, no life.” Not only did the tagline help them sell more than a…
Marketing tips Internal Problems By limiting our marketing messages to only external problems, we neglect a principle that is costing us thousands and potentially millions of dollars. That principle is this: Companies tend to…
Marketing tips A Manifesto for Human-Centered Marketing Stop doing what customers hate. Get out there and discover what customers love. Do that (at least).Technology should be invisible to your customer and only used to help your company…
Marketing tips, Writing tips You start talking about the problems your customers face Identifying our customers’ problems deepens their interest in the story we are telling. Every story is about somebody who is trying to solve a problem, so when we identify our…
Marketing tips A strategy for applying your ideas to shifts in the marketplace More wisdom from @markwschaefer https://businessesgrow.com/2021/03/26/strategy/
Marketing tips Shared meaning According to research published in the Harvard Business Review, there are three common myths around customer loyalty. Myth: Customers want to have relationships with brands. Truth: 77 percent don’t want…
Marketing tips, Publishing tips, Writing tips Technological acceleration It is one of the great truisms of our time that we live in an age of technological acceleration; the new paradigms keep rolling in, and the intervals between them…
Marketing tips Look for Opportunities for Newsjacking A term coined by David Meerman Scott, newsjacking describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. A…
Marketing tips, Publishing tips, Writing tips We must define a desire In business, if we don’t communicate clearly, we shrink. When we’re motivating a team, convincing shareholders, or engaging customers, we must define a desire our customers have or our audience…
Marketing tips Artisanal marketing “Artisanal” is one of those words that has been beat to a pulp on the web, like “personal branding” and “best-selling.” And yet there aren’t many worthy synonyms for this…
Marketing tips, Writing tips Kleiber’s law Working out of the legendary Santa Fe Institute, where he served as president until 2009, West assembled an international team of researchers and advisers to collect data on dozens of…
