Business consultant Martin Lindstrom estimates that 84 percent of all businesses started from a random event. Fortune 500 companies like Starbucks and Home Depot and products such as Velcro, Viagra, Band-Aids, and Post-It Notes emerged from a single customer insight or a serendipitous event. Anita Roddick, a human rights activist and environmental campaigner, founded The Body Shop as a response to one customer’s request for ethical consumerism.
We love reading these inspiring founder stories but probably don’t consider how random connections are happening to us all the time…..and how they could propel our own momentum.
From “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds” by Mark Schaefer
