“The most important characteristic of content marketing today is not quality or quantity. It’s insight.”
Lee Odden, the CEO of TopRank Marketing, says: “Marketers talk about all these really clever ways of creating content, more and more content … really imaginative ways of creating a diverse array of content types with nominal resources, and nowhere in these discussions do they ever really say anything. The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.”
– from “The Content Code” by Mark Schaefer
