A reporter for TechCrunch recently observed, “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provide, owns no real esate. Something interesting is happening.”
Indeed, digital media exhibits a similar absence. Netflix, the world’s largest video hub, allows me to watch a movie without owning it. Spotify, the largest music streaming company, lets me listen to whatever music I want without owning any of it. Amazon’s Kindle Unlimited enables me to read any book in its 800,000 volume library without owning books, and PlayStation Now lets me play games without purchasing them. Every day I own less of what I use.
Possession is not as important as it once was. Accessing is more important that ever.
– from “The Inevitable” by Kevin Kelly