Marketing tips Examples of Outstanding Social Media Success Today I would like to share two examples of outstanding social media success. Example 1: an established author In this case, the author had written many books over…
Marketing tips, Publishing tips The Two Most Important Things Last year I had the honor and pleasure of speaking at the Culture Care Summit, led by Mako Fujimura, Director of the Brehm Center for the Arts at Fuller Seminary.…
Marketing tips Look for Opportunities for Newsjacking A term coined by David Meerman Scott, newsjacking describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. A…
Marketing tips, Writing tips Discovery is Half the Fun There will always be mystery in the creative process, and we would be disappointed if it became a science we could sketch out in detail. Discovery is half the fun.…
Marketing tips Moving A Blog to A Website Having a blog is an important element of online success. Even with the increasing importance of social media, you still need an easily accessible repository of your rich content. And…
Marketing tips Trust (part 2) When copies [of virtually everything that can be copied] are free, you need to sell things that cannot be copied. Well, what can’t be copied? Trust, for instance. Trust cannot…
Marketing tips, Publishing tips Flowing The Internet is the world’s largest copy machine. At its most fundamental level this machine copies every action, every character, every thought we make while we ride upon it. In…
Marketing tips, Publishing tips, Writing tips Father James Martin: “A Discussion on Spiritual Writing” • The Rev. James Martin is a Jesuit priest, best-selling author, and editor at large at America, the national Catholic magazine. He is arguably the leading Catholic author. • This…
Marketing tips, Writing tips Rule #3: Follow the RITE Path Here is Mark Schaefer's third of his three rules for creating effective social media content, from his book “Known”: Rule #3: Follow the RITE Path Here’s a proven method…
Marketing tips, Publishing tips, Writing tips Write, Publish, Market: Where Are You Along the Journey? Regardless of where you're at along the path of writing, getting published, or marketing your work, we have resources to support you. Our best-in-class authors and industry experts have given…
Marketing tips, Publishing tips, Writing tips “A Discussion on Spiritual Writing” with Father James Martin This extended interview with Father James Martin includes topics such as: How he approaches writing How he selects book themes How to think of your audience His writing schedule Using…
Marketing tips The psychology of sharing There’s a lot of hype about what makes content work in a way that people want to share it. Instead of buying into the hype, let’s focus on reliable research…
Marketing tips “Influencers share stories because they want to build bonds with people” In his book Fizz, word-of-mouth marketing expert Ted Wright concludes that those who ignite content are intrinsically motivated. “Influencers share stories because they want to build bonds with people. For…
Marketing tips, Publishing tips, Writing tips The Most Important Characteristic is Insight “The most important characteristic of content marketing today is not quality or quantity. It’s insight.” Lee Odden, the CEO of TopRank Marketing, says: “Marketers talk about all these really clever…
Marketing tips, Publishing tips, Writing tips When to Self-Publish Today’s guest article is from Chris Ferebee of The Christopher Ferebee Agency. I'm often asked by both would be and published authors, if and when to consider self-publishing. For those…
Marketing tips How to be Consistent, and Why it Matters In an earlier article I described the 5 Most Important Requirements for Building Your Facebook Following. (great content, consistency, format types, advertising, and engagement) This article goes into greater depth…
Marketing tips Engagement Leads to Purchase A study commissioned by Google characterizes the “Alpha Audience” as the “rapt audience” and says that those who actually engage with brand content have even stronger buying behaviors: People who…
Marketing tips The 5 Most Important Requirements for Building Your Facebook Following If you have read some of my other articles, you know that I am a believer in the importance of using Facebook to attract fans, particularly when you are early…
Marketing tips Up The Escalator In a study on sports fan loyalty, researchers found four stages of “fan-hood:” 1) non-fans; 2) light fans; 3) medium users; and 4) heavy users. Heavy users (the Alpha fans)…
Marketing tips “Should I Cross-Post Between Facebook and Twitter?” This question came up during our recent webinar with Philip Zoutendam, Digital Marketing Specialist at Eerdman’s Publishing. I loved Philip’s answer so I wanted to share it here. In essence,…
