Marketing tips, Writing tips Why Writers Should Blog by Angela Enos Blogging is a great way to share your thoughts, connect with readers, practice your writing skills, and build a writing platform. As emerging authors, we have all been…
Marketing tips Smart companies embrace the conflicts that make communities thrive. Most companies prefer to avoid conflict. But communities are inherently political, and conflict is the norm. “In” groups need “out” groups against which to define themselves. PlayStation gamers dismiss Xbox.…
Marketing tips Define something simple and relevant At the highest level, the most important challenge for business leaders is to define something simple and relevant their customers want and to become known for delivering on that promise.…
Marketing tips Five constant human truths Here are the five constant human truths, we’ll explore together in the next section of the book. People want to: Feel loved: Loyalty isn’t dead yet. It’s just not coming…
Marketing tips Pare down the customer’s ambition to a single focus A critical mistake many organizations make in defining something their customers want is they don’t pare down that desire to a single focus. I’ve had countless conversations with frustrated business…
Marketing tips Five Steps Every Aspiring Author Must Take Before Finishing Your Book by Kathy Izard https://www.womenfaithstory.com/blog/kathyizard-23r3m
Marketing tips, Publishing tips A world with diminished loyalty There are three essential strategies for adjusting to a world with diminished loyalty: Take exceptional care of the 13 percent of your customers who are true loyalists. Give them the…
Marketing tips Something your customer wants When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction. Here are some more examples: Financial Advisor:…
Marketing tips Defining exactly what their customer wanted Recently a high-end resort hired us to help them clarify their message. Like many companies, they were experiencing an identity crisis. Their marketing collateral featured images of their restaurant, front…
Marketing tips, Writing tips Who had convinced us that faith was a competitive sport and that only one team could win for all eternity? by Barbara Brown Taylor That first field trip opened a whole new folder of questions for me, both as a person and as a teacher of young persons. Is it…
Marketing tips Content creation success takes time from Mark Schaefer https://businessesgrow.com/2020/12/22/content-creation/
Marketing tips Customers are much more motivated to resolve their inner frustrations. Customers are attracted to us for the same reason heroes are pulled into stories: they want to solve a problem that has, in big or small ways, disrupted their peaceful…
Marketing tips Your personal branding process To improve their corporate reputation, my tech company client brought me in to train employee volunteers on the proven personal branding process I established in my book KNOWN: Accurately identifying…
Marketing tips Within five seconds! There are three questions potential customers must answer if we expect them to engage with our brand. And they should be able to answer these questions within five seconds of…
Marketing tips How to be their amazing selves online An amazing young woman under contract to Adidas, Sasha DiGiulian, had a social media effectiveness score that was through the roof, even higher than the competitor athletes! What was going…
Marketing tips Don’t let marketing drive your values, let your values drive your marketing https://businessesgrow.com/2020/12/02/values/
Marketing tips, Publishing tips, Writing tips What should you look for in a mentor? What should you look for in a mentor, a person to accompany you on your creative journey? Here are some ideas, but this is certainly not an exhaustive list. Someone…
Marketing tips BE LIKE BEZOS No industry is experiencing more calamitous disruption than retail. Specifically, Amazon is reinventing commerce, customer experience, and the rules of consumer engagement. At first glance, Amazon appears to be the…
Marketing tips, Writing tips In every line We tell our clients the same thing my filmmaker friends told me when I was writing screenplays: anything that doesn’t serve the plot has to go. Just because a tagline…
Marketing tips Proudly Unreachable Let’s go back to the soap story for a moment. What does it reveal about the inevitable next rebellions? Here are five clues: My young friend built an emotional attachment…
