Your personal branding process

To improve their corporate reputation, my tech company client brought me in to train employee volunteers on the proven personal branding process I established in my book KNOWN:

  • Accurately identifying your “place” – what you want to be know for
  • Defining your space – an uncontested niche to tell your story
  • Creating effective content to convey your message
  • Building an actionable audience

from “Marketing Rebellion: The Most Human Company Wins” by Mark Schaefer