To improve their corporate reputation, my tech company client brought me in to train employee volunteers on the proven personal branding process I established in my book KNOWN:
- Accurately identifying your “place” – what you want to be know for
- Defining your space – an uncontested niche to tell your story
- Creating effective content to convey your message
- Building an actionable audience
from “Marketing Rebellion: The Most Human Company Wins” by Mark Schaefer
