Marketing tips What the heck is going on here? I was visiting some young friends in my hometown of Knoxville, Tennessee, enjoying a lovely summer evening with steaming food and cold refreshments. When I visited their bathroom, I noticed…
Marketing tips Why Social Media Matters for Spiritual Writers As an author or author-to-be, social media is VERY important to you for many great reasons: First and most importantly, that is where your audience is! Jesse James was famously…
Marketing tips, Writing tips The Three Crucial Questions So how do we make the story our company is telling clear? Remember, the greatest enemy our business faces is the same enemy that good stories face: noise. At no…
Marketing tips, Writing tips Story in a Nutshell Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their…
Marketing tips, Publishing tips, Writing tips Integrity: Just Yes or No “Let your word be ‘Yes, Yes’ or ‘No, No’; anything more than this comes from the evil one.” —Matthew 5:37 Jesus understood that the more we talk, the less clear…
Marketing tips, Writing tips Critical for connecting with customers When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living,…
Marketing tips, Publishing tips, Writing tips Why Attend a Writers Conference? - by Editor/Author Kat Brzozowski https://www.swoonreads.com/blog/why-attend-writers-conference/ Here are the upcoming Writing for Your Life and Publishing in Color spiritual writers' conferences: https://writingforyourlife.com/conferences/
Marketing tips 5 Ethical Ways to Increase Your Social Proof We use social proof as a shortcut in our real-world decision making every day. Things seem easier to buy when others validate that it’s a smart option. Social proof is…
Marketing tips Social media – don’t expect your publisher to do it for you! Not long ago, the norm in the publishing industry was that publishers would find great writers, publish their books, and take care of publicity in order to help the author…
Marketing tips Simple, relevant messages The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness. from “Building a StoryBrand: Clarify…
Marketing tips, Publishing tips, Writing tips Purpose or Passion? Here’s What Research Says Leads to Higher Performance By Keith Reynold Jennings, {grow} Contributing Columnisthttps://businessesgrow.com/2020/08/19/purpose-or-passion/
Marketing tips “Hey check this out” There’s another cost that creators tend to miss too: How much does it cost for people to find your work? To read the reviews or read an article about it?…
Marketing tips BUSINESS HAS AN ENEMY Business has a fierce, insidious enemy that, if not identified and combated, will contort our company into an unrecognizable mess. The enemy I’m talking about is noise. …
Marketing tips When Preparation meets Relationships meets Opportunity I remember one client, Jerry DeWitt, who had been a Pentecostal minister for twenty-eight years. After reading the work of and meeting Richard Dawkins he eventually became an atheist and,…
Marketing tips Releasing a book during COVID? It’s a whole new world out there. A strong, digital presence has always been essential, but now without the benefit of end caps, window displays, or author signings in your favorite bookstores, it’s more important than…
Marketing tips Mistake Number Two The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer. When having to process too…
Marketing tips Mistake Number One The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive. All great stories are…
Marketing tips Too complicated “There’s a reason most marketing collateral doesn’t work,” Mike said, putting his feet up on the coffee table. “Their marketing is too complicated. The brain doesn’t know how to process…
Marketing tips, Writing tips You are the only one who can practice your skills You are not in control of the process by which your art is made. But you are the only one who can practice your skills so that you have the…
Marketing tips Rational and Efficient Advertising A rational, efficient advertising campaign involves two key things: knowing how much a customer is worth to you (or a customer’s LTV – lifetime value) and knowing how much it…
