So how do we make the story our company is telling clear?
Remember, the greatest enemy our business faces is the same enemy that good stories face: noise. At no point should we be able to pause a movie and be unable to answer three questions:
- What does the hero want?
- Who or what is opposing the hero getting what she wants?
- What will the hero’s life look like if she does (or does not) get what she wants?
from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller