Today I would like to share two examples of outstanding social media success.
Example 1: an established author
In this case, the author had written many books over a period of decades, but he had no website and no social media presence whatsoever. Here is what he did over a period of four years:
Starting point:
- Facebook fans: 0
- Twitter followers: 0
- YouTube views: 0
Four years later:
- Facebook fans: over 1.8 million
- Twitter followers: over 300 thousand
- YouTube views: over 140,000
- Book sales increased over 40%
How did this happen???!!!
- Amazing content for us to reuse
- Experimentation and refinement
- Consistent social media posts
- Strategic selection or content formats
- Social media advertising
Example 2: a brand new business
In this case, the business was starting from scratch: no brand awareness (it did not previously exist!), no online presence.
Starting point:
- Facebook fans: 0
- Twitter followers: 0
- Revenue: 0
Four months later:
- 136 customers at $99 each
The lesson from these examples? Yes, it is quite possible to use social media to grow your following and your business!
