How a Publisher Thinks / Vinita Wright – Part 2

… a series of excerpts from Vinita’s Writing for Your Life webinar presentation


What constitutes authority: what credentials in the author will the reader respect?

  • In mainstream publishing, for the past twenty years, authenticity has become the new authority. Readers want stories of real people telling the truth about their experiences.
  • Earlier generations of readers were more concerned that the writer had official authority to speak: he was a pastor or a professor who could teach Scripture. In Evangelical publishing, connection to Scripture and correct teaching about Scripture took priority and provided the authority.