The relevance of your momentum is LOW and it’s time for a shift if

  • Your core audience wants more for less.
  • Their purchase frequency or attention is declining.
  • Customers are seeking new capabilities well outside your core competency.
  • You’ll require more resources just to maintain the status quo.

The relevance of your momentum is HIGH and it’s time to double-down on your efforts i:

  • What you’re offering is highly valued and demanded by an expanding, accessible audience.
  • The returns on incremental investments in time and capabilities are strong and growing.
  • There are high barriers to entry, meaning that your momentum is putting you out of reach of competition.

From “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds” by Mark Schaefer