Many spiritual writers are reluctant to “market themselves” because either they feel like they are boasting, or because they are introverts. I encourage you to think of it from a different perspective: if you truly believe you have something useful to offer the rest of world, the only way anyone will ever know about it is if you let them know! Here 9 recommendations for how to market in a way that is (hopefully) consistent with your spirituality:
- Be modest and humble; not boastful
- Avoid coming across as a know-it-all
- Avoid telling others what to think
- Describe what you’ve experienced and what it means to you
- Don’t be pushy
- Don’t be sensational or exaggerate
- Praise others
- Avoid being viewed as being too commercial
- Don’t overload with posts promoting your book
- Don’t overload with posts promoting your speaking events
- Instead, feed your audience what they want: your nourishing content
- Professional, not too personal
- Don’t discuss what you ate, where you vacationed, how great your children are
- Exception: telling a personal story that relates to your bigger point
- Not too frequent; not too noisy
- Example suggestions: Facebook posts once a day; Twitter tweets 2 or 3 per day; more Twitter retweets than Facebook shares
- Engage kindly
- Be overly gracious
- Not too argumentative
- Be artistic
- Typical expectation for a writer
- Be balanced
- Not too negative
- Not too positive
- Emotions are fine as long as you keep them under control
- Partner frequently
- With authors who are similar to you in terms of writing, career stage
- With writing groups
- With churches
- With organizations
- With online forums, blogs, etc.
- But above all, you MUST be true to who you are
Feel free to contact us with your questions!
