- Stop doing what customers hate. Get out there and discover what customers love. Do that (at least).
- Technology should be invisible to your customer and only used to help your company be more compassionate, receptive, fascinating, and useful.
- You can’t “own” customers, a buyer’s journey, or a sales funnel. Claim a market space and help people belong to it.
- Never intercept, never interrupt. Earn the invitation.
- Be relevant, consistent, and superior. Build trust into everything you do.
- Be fans of your fans. Make them the heroes of your story.
- Transcend the public’s inherent mistrust of your company through relentless honesty.
- Don’t be “in” the customer community. Be “of” the customer community.
- Marketing is never about your “why.” It’s about your customer’s “why.”
- The most human company wins.
from “Marketing Rebellion: The Most Human Company Wins” by Mark Schaefer
