Marketing tips 22 Quick Ideas to Achieve Content Ignition Paraphrased from “The Content Code” by Mark Schaefer 1. Add social sharing buttons to your website. 2. Give away your content; make it easy to access 3. Be entertaining, funny,…
Marketing tips The Alpha Audience I first introduced this concept in my book The Content Code. Alpha Audience refers to an elite circle of people – probably less than 2 percent of your entire social…
Marketing tips, Publishing tips How Do You Find Influencers? How do you find influencers who can make a difference to you? Here are five tips to find the people who are having an impact in your field: Use…
Marketing tips, Publishing tips Be Proactive with Industry Leaders “No matter what topic you want to be known for, you should be proactive with industry leaders,” Aaron said. “You need to mingle with other influencers who can help you…
Marketing tips An Example of Influencer Marketing Groove, a company that provides help desk software, is a perfect example of executing an influencer strategy with precision. They were a start-up company with literally no audience— and…
Marketing tips From Weak Links to Strong Ones Here are five tips to transform your weak relational links into strong ones through networking: Keep a list of your most active audience members, by city. When you visit…
Marketing tips The 3 Core Elements of Personal Branding Everything you say online—and everything you don’t say—contributes to the story about you that plays in people’s heads. While everyone has a personal brand, not everybody has a Heroic…
Marketing tips “Influencers share stories because they want to build bonds with people” In his book Fizz, word-of-mouth marketing expert Ted Wright concludes that those who ignite content are intrinsically motivated. “Influencers share stories because they want to build bonds with people. For…
Marketing tips Making Sense of Social Media Platform Choices For those new to social media, the choices can be daunting. How do you choose among so many alternatives? This article summarizes my answer to that question. First the bottom…
Marketing tips, Writing tips Get in Touch With Your Creativity As you get in touch with your creative gifts, you will, as matter of course, get in touch with every facet of your being. A particular poem will call up…
Marketing tips The 3 Core Elements of Personal Branding Everything you say online—and everything you don’t say—contributes to the story about you that plays in people’s heads. While everyone has a personal brand, not everybody has a Heroic Brand…
Marketing tips 9 Ways that Marketing (Should) Differ for Spiritual Writers Many spiritual writers are reluctant to “market themselves” because either they feel like they are boasting, or because they are introverts. I encourage you to think of it from a…
Marketing tips, Publishing tips, Writing tips Getting the Most Out of a Writers’ Conference - by Brian Allain Many attendees of our writers’ conferences have asked for advice on how they can get the most out the writers’ conferences they attend. Here is…
Marketing tips, Publishing tips, Writing tips Why Attend a Writers Conference? Why Attend a Writers Conference? by Kat Brzozowski
Marketing tips, Publishing tips, Writing tips Flowing The Internet is the world’s largest copy machine. At its most fundamental level this machine copies every action, every character, every thought we make while we ride upon it. In…
Marketing tips, Publishing tips, Writing tips Straight from the Authors – Part 2 In this article Angela Scheff from the Christopher Ferebee Agency interviews several amazing authors—Lisa Whittle, Jonathan Merritt and Leeana Tankersley—who describe their writing process and what surprised them about the…
Marketing tips Engagement is the Glue Engagement is the glue that connects you to your fans and drives them to that “inner circle.” Here are five tips to rouse engagement with your audience: End your blog…
Marketing tips Building Your Audience Through Twitter Here are five ways to build your audience through Twitter-related tactics: Mine Twitter Lists. Once you’re on Twitter for a while, you’ll notice that people place you on public…
Marketing tips Forming Content Partnerships If you want to expand your content pipeline, consider partnering with another pipeline. This technique is commonly called brandscaping. For example, the insurance company Geico ran a series of commercials…
