Of course, it depends on your goals and your business, but the right book positioned well can easily lead to big returns, including:
- Paid speaking gigs
- New clients
- The ability to charge more for your services
- A strategic partnership
- Media exposure
- Financial opportunities, such as capital for your business (if you’re a real estate investor, this could be a game changer!)
- Brand extensions, including swag, courses, or workshops
- The sale of your business
From “Self-Publish & Succeed: The ‘No Boring Books’ Way to Write a Non-fiction Book That Sells” by Julie Broad
