Marketing tips, Publishing tips, Writing tips How to measure momentum The sustainability of your momentum is LOW and it’s time for a shift if Others can replicate, improve upon, or offer a viable substitute for what you do.Customers view you…
Marketing tips, Writing tips The relevance of your momentum is LOW and it’s time for a shift if Your core audience wants more for less.Their purchase frequency or attention is declining.Customers are seeking new capabilities well outside your core competency.You’ll require more resources just to maintain the status…
Marketing tips Ways to 10X Your Book Investment. Of course, it depends on your goals and your business, but the right book positioned well can easily lead to big returns, including: Paid speaking gigsNew clientsThe ability to charge…
Marketing tips, Writing tips The Two Halves There is much evidence on several levels that there are at least two major tasks to human life. The first task is to build a strong “container” or identity, the…
Marketing tips A better way to build a brand: The community flywheel https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel
Marketing tips, Publishing tips, Writing tips The One Thing That Changes Everything There is one thing that is common to every individual, relationship, team, family, organization, nation, economy, and civilization throughout the world - one thing which, if removed, will destroy the…
Marketing tips, Writing tips Spirituality is a vast untapped resource Spirituality is a vast untapped resource in our understanding of human development, illness, health, and healing. Specifically, research in medicine and psychology has found that people with a developed spirituality…
Marketing tips The six possible ways to deliver your keynote speech by Mark Schaefer https://businessesgrow.com/2022/09/19/keynote-speech-2/
Marketing tips, Publishing tips, Writing tips Who are you and why are you the person to write this book? We started this work to uncover the hook of your book. Now we’re going to build on it. This will also lead beautifully into creating the outline for your book.…
Marketing tips, Writing tips An impenetrable sense of rightness Our religion can “hell-ify” us by inspiring in us an impenetrable sense of rightness or even superiority. That sense of rightness can inoculate us against humility, infusing in us an…
Marketing tips, Writing tips It takes both halves of our life Whether we find our True Self depends in large part on the moments of time we are each allotted, and the moments of freedom that we each receive and choose…
Marketing tips, Publishing tips, Writing tips Low trust is the greatest cost in life and in organizations Low trust causes friction, whether it is caused by unethical behavior or by ethical but incompetent behavior (because even good intentions can never take the place of bad judgment). Low…
Marketing tips Always make an outline before you start writing? Isn’t that what your fifth-grade teacher told you? Well, I’m sorry to break this to you, but Miss Whitebread was wrong. This is one of those “stupid things we were…
Marketing tips Creating a sonic boom An idea catches on when a number of powerful social media accounts all post about it at the same time. This creates what I’ve called a “sonic boom” in my…
Marketing tips, Publishing tips, Writing tips Your Elevator Pitch Once people know that you’ve written a book, you’ll get asked a million times, “Hey, what’s your book about?” Most who ask this are only half-heartedly interested so you have…
Marketing tips, Writing tips There is nothing to join, only something to recognize, suffer, and enjoy as a participant All we can give back and all God wants from any of us is to humbly and proudly return the product that we have been given - which is ourselves!…
Marketing tips, Writing tips Don’t worry about the audience, but do worry about audience But here’s the contradiction. While Zinsser tells writers not to worry about what readers might think, he also advises writers to work hard to keep readers’ attention, to not let…
Marketing tips, Publishing tips, Writing tips …unless you’re passionate about it I love this quote from Tom Peters as he revealed the inspiration for his landmark book In Search of Excellence: “I didn’t know what I was doing when I wrote…
Marketing tips, Writing tips The complexities of any issue that matters It can be hard to maintain a sense of and be faithful to the complexities of any issue that matters. Serving on a committee at one point to review a…
Marketing tips, Publishing tips, Writing tips If you don’t have your audience nailed down, what can you do? Consider your ideal client for your business. If you’re writing a book associated with your business, then it makes sense to write a book that is perfectly positioned to appeal…
