Writing tips How to Find Inspiration to Write by Angela Enos A hairdresser styles hair. A baker bakes. A runner, well, runs. And therefore, a writer-yes, writes! Mic drop. Is that…
Writing tips A source of great vision The aspects of your personal history that you want to avoid can be the source of great vision for you. If you leave out something that has wounded you deeply,…
Marketing tips Internal Problems By limiting our marketing messages to only external problems, we neglect a principle that is costing us thousands and potentially millions of dollars. That principle is this: Companies tend to…
Writing tips “Proceeding as the way opens” When I lived at a retreat center secluded in the woods, the guests who came from the cities would occasionally take walks at night. They would shut the front door,…
Marketing tips A Manifesto for Human-Centered Marketing Stop doing what customers hate. Get out there and discover what customers love. Do that (at least).Technology should be invisible to your customer and only used to help your company…
Publishing tips, Writing tips Path to Publishing: Find the Courage to Finish your Manuscript by Kathy Izard https://www.womenfaithstory.com/blog/courage-to-finish
Uncategorized Something about the Web environment Consider, as an alternate scenario, the story of Chad Hurley, Steve Chen, and Jawed Karim, three former employees of the online payment site PayPal, who decided in early 2005 the…
Writing tips “No surprise for the writer, no surprise for the reader.” When writers are open to learning and growing through the writing process, a sense of discovery infuses our words. Personal growth isn’t a selfish reason for writing; it’s an essential…
Marketing tips, Writing tips You start talking about the problems your customers face Identifying our customers’ problems deepens their interest in the story we are telling. Every story is about somebody who is trying to solve a problem, so when we identify our…
Marketing tips A strategy for applying your ideas to shifts in the marketplace More wisdom from @markwschaefer https://businessesgrow.com/2021/03/26/strategy/
Marketing tips Shared meaning According to research published in the Harvard Business Review, there are three common myths around customer loyalty. Myth: Customers want to have relationships with brands. Truth: 77 percent don’t want…
Marketing tips, Publishing tips, Writing tips Technological acceleration It is one of the great truisms of our time that we live in an age of technological acceleration; the new paradigms keep rolling in, and the intervals between them…
Marketing tips Look for Opportunities for Newsjacking A term coined by David Meerman Scott, newsjacking describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. A…
Writing tips Find a character Find a character, like yourself, who will want something or not want something with all his heart. Give him running orders. Shoot him off. Then follow as fast as you…
Writing tips Writing as an agent of spiritual growth Every spiritual memoir reaches into mystery, attempting to place human life in a broad sacred context. Your task as a writer is not to shy from the unknown but to…
Marketing tips, Publishing tips, Writing tips We must define a desire In business, if we don’t communicate clearly, we shrink. When we’re motivating a team, convincing shareholders, or engaging customers, we must define a desire our customers have or our audience…
Marketing tips Artisanal marketing “Artisanal” is one of those words that has been beat to a pulp on the web, like “personal branding” and “best-selling.” And yet there aren’t many worthy synonyms for this…
Publishing tips Will a Publisher Consider My Self-Published Work? by Chris Ferebee What do The Shack, Jesus Calling and 50 Shades of Grey all have in common? Their respective commercial trade publishers have sold millions of copies of each,…
Writing tips The sensation of writing The sensation of writing a book is the sensation of spinning, blinded by love and daring. It is the sensation of rearing and peering from the bent tip of a…
Marketing tips, Writing tips Kleiber’s law Working out of the legendary Santa Fe Institute, where he served as president until 2009, West assembled an international team of researchers and advisers to collect data on dozens of…
