Uncategorized “How Marketing Differs for Spiritual Writers” – video training Topics in this introductory level presentation include: why social media matters examples of social media success recommendations for how social media should differ for spiritual writers recommendations for prioritizing social…
Writing tips Follow Your Joy What really gives you joy? Creative work that is fruitful is long term, exhausting and many leveled. There are easier ways to get a paycheck. So I find that people…
Marketing tips How to be Consistent, and Why it Matters In an earlier article I described the 5 Most Important Requirements for Building Your Facebook Following. (great content, consistency, format types, advertising, and engagement) This article goes into greater depth…
Marketing tips Engagement Leads to Purchase A study commissioned by Google characterizes the “Alpha Audience” as the “rapt audience” and says that those who actually engage with brand content have even stronger buying behaviors: People who…
Writing tips Honoring Your Passion to Write Honoring Your Passion to Write By Sarah Arthur Maybe you’ve always wanted to be a published writer. Or maybe you enjoyed writing at some point in your life and would…
Marketing tips The 5 Most Important Requirements for Building Your Facebook Following If you have read some of my other articles, you know that I am a believer in the importance of using Facebook to attract fans, particularly when you are early…
Marketing tips Up The Escalator In a study on sports fan loyalty, researchers found four stages of “fan-hood:” 1) non-fans; 2) light fans; 3) medium users; and 4) heavy users. Heavy users (the Alpha fans)…
Writing tips Creativity Can Be Participated in but Not Controlled In creative work you are uncovering reality that transcends your sensibilities. Whatever you reveal about life through your own work will by its very nature touch on the revelations of…
Marketing tips “Should I Cross-Post Between Facebook and Twitter?” This question came up during our recent webinar with Philip Zoutendam, Digital Marketing Specialist at Eerdman’s Publishing. I loved Philip’s answer so I wanted to share it here. In essence,…
Marketing tips An Example of Influencer Marketing Groove, a company that provides help desk software, is a perfect example of executing an influencer strategy with precision. They were a start-up company with literally no audience— and no…
Marketing tips Making Sense of Social Media Platform Choices For those new to social media, the choices can be daunting. How do you choose among so many alternatives? This article summarizes my answer to that question. First the bottom…
Marketing tips The 3 Core Elements of Personal Branding Everything you say online—and everything you don’t say—contributes to the story about you that plays in people’s heads. While everyone has a personal brand, not everybody has a Heroic Brand…
Writing tips Get in Touch With Your Creativity As you get in touch with your creative gifts, you will, as matter of course, get in touch with every facet of your being. A particular poem will call up…
Marketing tips 9 Ways that Marketing (Should) Differ for Spiritual Writers Many spiritual writers are reluctant to “market themselves” because either they feel like they are boasting, or because they are introverts. I encourage you to think of it from a…
Marketing tips Forming Content Partnerships Forming Content Partnerships If you want to expand your content pipeline, consider partnering with another pipeline. This technique is commonly called brandscaping. For example, the insurance company Geico ran a…
Writing tips Creativity Is Whole-Life Engagement You can’t engage with a creative process and not engage other processes. When you are exploring and unveiling, your emotions get hooked, your intellect gets hooked, and your deepest beliefs…
Marketing tips Examples of Outstanding Social Media Success Today I would like to share two examples of outstanding social media success. Example 1: an established author In this case, the author had written many books over a period…
Marketing tips Look for Opportunities for Newsjacking A term coined by David Meerman Scott, newsjacking describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. A…
Marketing tips, Writing tips The 2 Most Important Things Last week I had the honor and pleasure of speaking at the Culture Care Summit, led by Mako Fujimura, Director of the Brehm Center for the Arts at Fuller Seminary.…
Writing tips Creativity is Natural I make the point that creativity is inherent to human personality because we tend to recognize it only in certain contexts, such as the arts. And when we see it…
