Marketing tips, Writing tips The single most important thing you need to write a great book The single most important thing you need to write a great book is: A HOOK! If your book has a great hook, it is much more likely to sell well,…
Marketing tips U.S. Book Show: How TikTok Is Transforming Book Marketing "Panelists agreed the genres that have gained the most traction on BookTok are romance, romcom, fantasy, and YA. Fredman said she has found BookTok to be especially effective for women…
Marketing tips, Publishing tips, Writing tips Who is your audience? When people hand me a proposal or manuscript for a nonfiction book or article and ask me for an editorial opinion, we’ll talk about several issues, but I have one…
Marketing tips, Publishing tips, Writing tips 10 Ideas about the Future of Content Marketing a very important article by Mark Schaefer https://businessesgrow.com/2022/05/23/10-ideas-about-the-future-of-content-marketing/
Marketing tips, Publishing tips, Writing tips Is this an opportunity? Is there a seam opening up right now for you and your ideas? To find out, there are three questions you need to answer: Is the opportunity you’ve discovered undefended,…
Uncategorized Book ban efforts by conservative parents take aim at library apps https://www.nbcnews.com/tech/tech-news/library-apps-book-ban-schools-conservative-parents-rcna26103
Marketing tips, Writing tips Truth-telling is difficult Truth-telling is difficult because the varieties of untruth are so many and so well disguised. Lies are hard to identify when they come in the form of apparently innocuous imprecision,…
Uncategorized A checklist before you submit your final manuscript So here’s a checklist of items and tasks that need to be completed before an author submits their final manuscript to their publisher or their freelance editor. Not all of…
Uncategorized More than 25 Organizations Join ALA’s ‘Unite Against Book Bans’ Campaign The American Library Association this week announced that more than 25 major organizations, including a host of publishers and author and bookseller groups, have joined its Unite Against Book Bans…
Uncategorized The doors opening in all our journeys Fred [Buechner] used Sunday mornings to step out of his writing life and into the streets of New York. And sometimes he stopped into Madison Avenue Presbyterian Church, not so…
Uncategorized Research results: spiritual development of children The resulting extensive and groundbreaking research, advances in our understanding of brain science and the findings of neuro-imaging, lengthy interviews with hundreds of children and parents, case studies, and rich…
Uncategorized A Brief History of Christian Publishing https://www.publishersweekly.com/pw/by-topic/industry-news/religion/article/89000-how-religion-publishing-became-a-billion-dollar-industry.html
Marketing tips, Publishing tips, Writing tips Five life lessons from 40 years in the marketing world More helpful thoughts from Mark Schaefer https://businessesgrow.com/2022/05/02/life-lessons/
Publishing tips A couple of thoughts on traditional vs. self publishing Intellectual property is an enormous asset, and when you sign a traditionally published deal, you are giving it to someone else. And here’s the thing: You cannot control what ultimately…
Uncategorized A Look Inside the Textbooks That Florida Rejected The state rejected dozens of math textbooks. The New York Times reviewed 21 of them to figure out why. https://www.nytimes.com/2022/04/22/us/florida-rejected-textbooks.html
Marketing tips, Publishing tips, Writing tips Bursting through the seam A Bloomberg analysis found that of the 100 richest people in the world, eight had no college education or inherited family wealth - no obvious Cumulative Advantage. There was one…
Marketing tips, Writing tips Slant vs. Bias I’ve been struck by how often slant is confused with bias - as though having a point of view, a set of assumptions, or a firmly held opinion is in…
Marketing tips “Hire” This Question to Bring Lift to Your Marketing by Keith Reynold Jennings https://businessesgrow.com/2021/05/26/lift-to-your-marketing/
Marketing tips More marketing insights from Mark Schaefer’s Uprising event A couple of days ago I posted an article by Mark Schaeffer summarizing his 2022 "The Uprising" event, which contained many very insightful thoughts about how marketing is evolving, being…
Writing tips How to Lengthen Your Nonfiction Book When You Feel Like You’ve Said Everything Is there a step in my process for which I need to offer more explanation to the reader?Could a story, testimony, or example add more impact, interest, or understanding to…
